The Operator Collaboration Model (OCM) is a best practice model for improved collaboration between manufacturers and chain operators developed by a committee of practitioners from both communities. The model provides a framework to classify and segment operator-supplier relationships, better allocating resources across organizations.
The OCM Phase II: Joint Business Planning (JBP), developed by more than 20 operators, manufacturers and brokers in 2015, builds off the existing model to provide a new best practice approach in corporate-to-corporate planning.
Through this interactive one-day group training session, participants learn the OCM foundation and the new JBP process, allowing immediate application of both in day-to-day interactions with key channel partners.
Learn how this new thinking and set of tools can change how to approach and manage key account business, and for operators, how to better manage supplier partners.
These best practice processes are an exciting new way to think about your business.
- Individuals who wish to learn about national account/manufacturer collaboration in the foodservice space, including national account specialists, marketing, sales, insights or market researchers, supply chain, etc.
December 8, 2016
8:30 am – 3:30 pm
5500 N. River Road Rosemont, IL 60018