Join IFMA, Datassential and The NPD Group as we provide an overview of the newly released, bi-annually updated Foodservice Landscape – a valuable and complimentary member resource featuring operator unit counts, behavioral patterns and growth projections. Understand what has changed within specific foodservice segments in the past six months.
Time: 11:00-11:30am CST
Topic: 2017 Foodservice Landscape Update
The Operator Collaboration Model is the industry's go-to-market model to collaborate more effectively with your chain operator partners. The training provides a framework to classify and segment operator-supplier relationships, better allocating resources across organizations.
Through this interactive one-day group training session, participants learn the OCM foundation and the new Joint Business Planning process, allowing immediate application of both in day-to-day interactions with key channel partners.
Learn how this new thinking and set of tools can change how to approach and manage key account business, and for operators, how to better manage supplier partners.