Sylvia Wulf, Senior Vice President of Center of the Plate at US Foods recently discussed the US Foods category management initiative, which provided an end-to-end analysis of the US Foods category management initiative using a relevant case study to illustrate key learnings.
Attendees learned about...
- The history of category management and how foodservice's version differs from retail's.
- The eight step cycle to successful category management implementation.
- The importance of collaboration with strategic partners.
- How US Foods used category management to gain alignment with vendors and customers alike.
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Learn about IFMA's Foodservice Category Management community.