WEBINAR: US Foods Dishes about Category Management

Posted by IFMA October 03, 2013

Tagged in Brokers Channel Partners Discover Distributors Industry Research Manufacturer Members

Sylvia Wulf, Senior Vice President of Center of the Plate at US Foods recently discussed the US Foods category management initiative, which provided an end-to-end analysis of the US Foods category management initiative using a relevant case study to illustrate key learnings.

Attendees learned about...

  • The history of category management and how foodservice's version differs from retail's.
  • The eight step cycle to successful category management implementation.
  • The importance of collaboration with strategic partners.
  • How US Foods used category management to gain alignment with vendors and customers alike. 

Login to view the recorded webinar.

Learn about IFMA's Foodservice Category Management community.

Login To Gain Access To This Content
Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Jeff Jablow from Cheeburger Cheeburger Gets Grilled by IFMA’s SMB Group

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In April, Jeff Jablow, Director of Training and Menu Development, answered some hard (and some not so hard) questions about his business.

Boyd Jordon Speaks to Small/Midsized Businesses about Category Management, Consolidation & Customers

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In January, Boyd Jordon, president of Reinhart Foodservice and industry veteran, shared his views on the changing foodservice landscape and how SMBs can better work with Reinhart in 2014 and beyond. 

Adoption of GS1 Standards

The foodservice industry has made the adoption of GS1 Standards a top priority to improve product information, efficiency and food safety.

The NPD Group Study Forecasts 1 Percent Foodservice Industry Growth in 2016

The NPD Group, a leading global information company, recently reported that in 2015 the U.S. foodservice industry recovered the visits it lost during the Great Recession, and will end the year with a total traffic volume of 61 billion visits, up 1 percent, and a consumer spending gain of 3 percent compared to same time last year. Foodservice visits are also forecasted to grow by another 1 percent in 2016.

Foodservice Industry Taking to Social Media to Exchange Ideas and Advice

Foodservice professionals are leveraging IFMA’s social media channels to have candid conversations about important issues to our community and the industry as a whole. Find out what they’ve been talking about and how you can join the conversation. 

Pumpkin Beverage LTOs Drive up Business for Foodservice Operators

Limited-Time Offer (LTO) pumpkin specialty drinks benefit operators in more ways than one, according to The NPD Group, a leading global information company. The seasonal beverage offers can spur additional purchases by established customers, bring in new customers, draw customers from competitors, and stimulate business during slow periods, according to research from NPD’s Checkout Tracking™, which harvests receipts from more than 35,000 diners to track consumer purchase behavior.

Washington Insights Update

This month, Congress is focused on clearing its agenda prior to the month-long August recess. Both the House of Representatives and the Senate continue to hold appropriations hearings, attempting progress towards passage of legislation to fund the government past September 30. In addition, Congress is attempting to address funding for transportation programs which expires at the end of July, as well as moving legislation to address the drought in the Western United States, particularly California.

Taming the Wild, Wild, West-Part 1 Buy-side Technology Case Study

Many fresh commodities traded on public exchanges usually have relatively stable prices and reduced volatility; however, those fresh commodities that are not regularly traded on the public exchanges (fruits, vegetables, seafood, poultry, etc.) are still in the wild, wild, west. In some cases, commodities not traded on public exchanges experience tremendous volatility and price swings that can move 1000% or more over a 24-48 hour period. This case study provided by NGB Markets outlines how one foodservice buyer used new technology to manage this challenge. 

Five Consumer Trends Shaping the Future of the Food and Foodservice Industries

Sluggish restaurant traffic growth and stalled sales in the center aisles at grocery stores are evidence that U.S. consumers' eating behaviors are evolving. The growing influence of Hispanics, Millennials going through life stages, aging boomers, smaller households, and the need for fresh and non-processed foods are among the factors driving the shift in what and how consumers eat, reports The NPD Group, a leading global information company.

Menu Labeling Guidance for Small Entities

The FDA recently released a menu labeling Small Entity Compliance Guide. The guidance provides answers to what may be burning questions from operators considered small entities - which means they are "independently owned and operated and not dominant in its field of operation."