WEBINAR: US Foods Dishes about Category Management

Posted by IFMA October 03, 2013

Tagged in Brokers Channel Partners Discover Distributors Industry Research Manufacturer Members

Sylvia Wulf, Senior Vice President of Center of the Plate at US Foods recently discussed the US Foods category management initiative, which provided an end-to-end analysis of the US Foods category management initiative using a relevant case study to illustrate key learnings.

Attendees learned about...

  • The history of category management and how foodservice's version differs from retail's.
  • The eight step cycle to successful category management implementation.
  • The importance of collaboration with strategic partners.
  • How US Foods used category management to gain alignment with vendors and customers alike. 

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