The Partnering Group and The International Foodservice Manufacturers Association Provide Update on Foodservice Category Management Industry Initiative

Posted by The Partnering Group (TPG) October 29, 2013

Tagged in Foodservice Best Practices Foodservice Category Management

Cincinnati, OH. (October 29, 2013) - Today, The Partnering Group (TPG) and The International Foodservice Manufacturers Association (IFMA) announce the unveiling of Full Plate™, TPG's Foodservice Category Management Process of the future at IFMA's Presidents Conference in Phoenix, Ariz., November 5, 2013.

Full Plate™ is the process designed to increase collaboration and information sharing in developing and leading robust Foodservice category management plans for Foodservice distributors, manufacturers, brokers and operators, incorporating the collaborative work of the all-inclusive Foodservice Category Management Innovation and Activation Board. "Foodservice manufacturers, distributors and brokers are vigorously working as a multi-functional, dynamic team to develop the new Best Practices process to benefit the entire industry," said Larry Oberkfell, President and CEO, IFMA. "The expertise and collaboration of this team is groundbreaking. They are setting a revolutionary example for the entire Foodservice industry." 

Full Plate -FSCat Man Best Practices

Full Plate™ incorporates six key domain areas to drive the insight identification phase of the new Foodservice category management process. TPG has created a patron-focused, insight identification process fueled by business questions aligned to each of the six domains. "Actionable insights are discovered by ensuring the initial business questions are expansive, yet targeted, to cover the full Foodservice landscape, providing business optimization opportunities for the manufacturer, distributor, broker and operator," said Doug Morrison, Partner and Category Management Practice Leader, TPG.  

Full Plate -Foodservice Insight Domains

The Foodservice Category Management initiative, launched in May by establishing the Foodservice Category Management Innovation and Activation Board, is comprised of the following industry experts and practitioners: TPG, IFMA, IFDA, FSMA, NRA, Datassential, The NPD Group, and 19 foodservice manufacturers, six foodservice distributors, and three foodservice brokers. The mission of the initiative is to establish the business process for successful execution of foodservice category management plans, while identifying the optimal way to leverage consumer data, resources and tools.

TPG and the Foodservice Category Management Innovation and Activation Board will release its final report in December 2013. The final report will include all the supporting documentation and detail required for the foodservice industry to develop operator and consumer-focused category management plans that drive sales and patron satisfaction. 

For more information and to get involved, visit the Foodservice Category Management Update Group.

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