The latest on Foodservice Category Management

Posted by Larry Oberkfell, President/CEO, IFMA February 04, 2014

Tagged in Foodservice Category Management

I would like to take this opportunity to congratulate the Foodservice Category Management Board. Through their tireless efforts they have created THE category management best practices process for the foodservice industry, coined Full Plate™.  This could have only been possible by an industry wide, all-inclusive effort driven by a board comprised of 19 manufacturers, six distributors and three brokers, complimented by the four associations serving the industry - International Foodservice Manufacturers Associations (IFMA), National Restaurant Association (NRA), International Foodservice Distributors Association (IFDA) and Foodservice Sales & Marketing Association (FSMA) - and the commitment of Datassential and The NPD Group. And in particular, The Partnering Group (TPG) for their leadership throughout the effort. The body of work they have created is extensive and thorough, with a focus on the co-creation of consumer value with the operator and driving demand. Pilots are underway with learnings being captured and integrated into the body of work.

Later this month, we will release a Best Practices whitepaper and Foodservice Category Management training and certification programs will be announced. Everyone throughout the industry will be invited to participate.

If you're interested in learning more about Foodservice Category Management, visit our online community where updates and resources are posted, including the webinar, "Foodservice Category Management Best Practices Revealed!"

Also, please remember that IFMA Manufacturer Members and Associate Members are automatically eligible to be part of the Foodservice Category Management Update Group. As a member, you will receive a complimentary copy of the Best Practices whitepaper and updates from the work of the Innovation & Activation Board. You can opt-in to join the Update Group here - just select Foodservice Category Management Update Group from the "interests" listed.


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