Last week work began as 65 members of the Foodservice Category Management Innovation & Activation Board met in Chicago to wrestle with the challenges and significant opportunities the industry initiative presents.
It is hard to believe it has only been 90 days since IFMA and a host of subject experts and industry partners launched the all-inclusive and industry-wide Foodservice Category Management Initiative. In addition to the founders - The Partnering Group (TPG), Datassential and NPD - our family of participating organizations now include 18 manufacturers, six distributors and three brokers. Along with the National Restaurant Association (NRA), International Foodservice Distributors Association (IFDA) and Foodservice Sales & Marketing Association (FSMA), they form the Innovation & Activation Board, which supports your IFMA Vision Statement:"To Enhance the Value of the Consumer's Foodservice Choice."
IFMA Manufacturer Members and Associate Members are automatically eligible to be part of the Foodservice Category Management Update Group. As a part of your dues, you may opt-in to receive regular updates on the status of the work of the Innovation & Activation Board.
If you are already a member of the Update Group, you will receive an email with the presentations shared during the last meeting as well as outputs from all future updates. If you are not yet a member of the Update Group, please visit the Foodservice Category Management Community, click on "Join the Update Group" and follow the form instructions.
If you have any questions or comments, please contact Devon Gerchar at Devon@ifmaworld.com.
Thank you for your interest in and support of this critical industry initiative.
President & CEO, IFMA