Foodservice Category Management

Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

Foodservice Category Management best practices were created by the Innovation & Activation Board, a group of 35 leading companies (19 manufacturers, six distributors, three brokers, The Partnering Group, IFMA, NRA, FSMA, IFDA, The NPD Group and Datassential). Their work established an all-inclusive process, language, best practices and metrics for the foodservice industry, which provides insights driven strategic planning with distributors. A white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaboration and effective partnerships, titled "Full Plate™, Applying Collaborative Planning Best Practice in Foodservice," is now available. To receive a complimentary copy of the report, click "Join the Update Group".

Industry professionals can receive training and certification through IFMA and The Partnering Group. To learn more about training and certification, click here.

Foodservice Category Management Defined: Day 120 Update

What does Foodservice Category Management really mean? The Foodservice Category Management Innovation & Activation Board has established a universal definition to facilitate the industry's use of this strategic process. Get the definition here!

Welcome to the Foodservice Category Management Community!

Thank you for being part of the Foodservice Category Management Community! Read on for tips on how to take advantage of this resource page.

Foodservice Category Management: Day 90 Update

Last week work began as 65 members of the Foodservice Category Management Innovation & Activation Board met in Chicago to wrestle with the challenges and significant opportunities the industry initiative presents. 

Foodservice Category Management: Day 60 Update - NRA Joins Effort

It has been 60 days since IFMA and a host of subject experts and industry partners launched the all-inclusive and industry-wide Foodservice Category Management Initiative. We are pleased to announce that in addition to the founders - The Partnering Group (TPG)Datassential, and NPD, our family of participating organizations now include - National Restaurant Association (NRA), International Foodservice Distributors Association (IFDA) and Foodservice Sales & Marketing Association (FSMA), along with 16 manufacturers, six distributors and three brokers.

 

Foodservice Category Management Initiative: Day 30 Update

It has been 30 days since IFMA and a host of subject experts and industry partners launched the all-inclusive and industry-wide Foodservice Category Management Initiative. We are pleased to announce that in addition to the founders - The Partnering Group (TPG), Datassential and NPD - The International Foodservice Distributors Association (IFDA), Foodservice Sales & Marketing Association (FSMA) and The Category Management Association (CMA) are joining the effort.

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

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