Foodservice Category Management

Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

Foodservice Category Management best practices were created by the Innovation & Activation Board, a group of 35 leading companies (19 manufacturers, six distributors, three brokers, The Partnering Group, IFMA, NRA, FSMA, IFDA, The NPD Group and Datassential). Their work established an all-inclusive process, language, best practices and metrics for the foodservice industry, which provides insights driven strategic planning with distributors. A white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaboration and effective partnerships, titled "Full Plate™, Applying Collaborative Planning Best Practice in Foodservice," is now available. To receive a complimentary copy of the report, click "Join the Update Group".

Industry professionals can receive training and certification through IFMA and The Partnering Group. To learn more about training and certification, click here.

Dec 07

Strategic Issues Series Webinar

Meal Kits: What Do They Mean for Foodservice?

Time: 1:00-2:00pm CST               CLICK HERE TO REGISTER NOW

 

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