Foodservice Category Management

Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

Foodservice Category Management best practices were created by the Innovation & Activation Board, a group of 35 leading companies (19 manufacturers, six distributors, three brokers, The Partnering Group, IFMA, NRA, FSMA, IFDA, The NPD Group and Datassential). Their work established an all-inclusive process, language, best practices and metrics for the foodservice industry, which provides insights driven strategic planning with distributors. A white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaboration and effective partnerships, titled "Full Plate™, Applying Collaborative Planning Best Practice in Foodservice," is now available. To receive a complimentary copy of the report, click "Join the Update Group".

Industry professionals can receive training and certification through IFMA and The Partnering Group. To learn more about training and certification, click here.

Oct 12

Strategic Issues Series: Back To School

Back To School: A deep dive into the current K-12 segment and how the manufacturers are sure to get the passing grade. 

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.

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