Foodservice Category Management

Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

Foodservice Category Management best practices were created by the Innovation & Activation Board, a group of 35 leading companies (19 manufacturers, six distributors, three brokers, The Partnering Group, IFMA, NRA, FSMA, IFDA, The NPD Group and Datassential). Their work established an all-inclusive process, language, best practices and metrics for the foodservice industry, which provides insights driven strategic planning with distributors. A white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaboration and effective partnerships, titled "Full Plate™, Applying Collaborative Planning Best Practice in Foodservice," is now available. To receive a complimentary copy of the report, click "Join the Update Group".

Industry professionals can receive training and certification through IFMA and The Partnering Group. To learn more about training and certification, click here.

What Organizations Using Category Management Have Learned

More than 100 foodservice professionals from major manufacturers, distributors, and brokers have already been trained in Category Management Full Plate™, and pilot programs are underway.  A few initial learnings from these pilots include...Click to read more.

5 Groundbreaking Foodservice Initiatives

A lot was covered at Presidents Conference 2013. Take a look at the agenda and registration list for more information on the many learning and collaboration opportunities of which attendees took advantage. In case you missed it, read on for a list of five new industry-wide initiatives, introduced by Dawn Sweeney (NRA), Larry Oberkfell (IFMA) and Mark Allen (IFDA) directed to win back the consumer for foodservice.

Welcome to the Foodservice Category Management Community!

Thank you for being part of the Foodservice Category Management Community! Read on for tips on how to take advantage of this resource page.

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Tell Us ...