In 2013, IFMA and The Partnering Group (TPG) launched its Full Plate™ process, developing a best practice framework in Category Management for the foodservice industry. IFMA staff sat down with Marla Cushing, Director of Marketing at CSM, to discuss how the organization has implemented the Full Plate™ process and how Category Management Training and Certification has helped the organization.
IFMA & TPG’s New White Paper Addresses Application of Category Management Best Practices and Processes
CHICAGO, OCT. 1, 2015—Today the International Foodservice Manufacturers Association (IFMA) released a white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaborative and effective partnerships. The white paper, titled “Full Plate™, Applying Collaborative Planning Best Practice in Foodservice,” is provided by IFMA in conjunction with The Partnering Group (TPG).
Foodservice Category Management was a key topic of interest at the 2014 Marketing & Sales Leaders Forum (MSLF), which took place August 5-6 in Buffalo, NY. Of particular intrigue was how industry best practices were in place to bring a paradigm-shifting process that leverages insights from analytics to create value all along the supply chain. Learn what transpired on this topic at last year's conference and mark your calendars for Aug. 4-5 for the 2015 MSLF event taking place at Anheuser-Busch in St. Louis.
Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.
Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.