Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.
Foodservice Category Management was a key topic of interest at the 2014 Marketing & Sales Leaders Forum (MSLF), which took place August 5-6 in Buffalo, NY. Of particular intrigue was how industry best practices were in place to bring a paradigm-shifting process that leverages insights from analytics to create value all along the supply chain. Learn what transpired on this topic at last year's conference and mark your calendars for Aug. 4-5 for the 2015 MSLF event taking place at Anheuser-Busch in St. Louis.
Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.
Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.
Join the IFMA community as Bill Day, Vice President at Sysco, provides a status update on Category Management.