Two powerful schools of thought converged at IFMA's 2020 Strategic Issues Series (SIS) in October 2014, to address the significance of foodservice category business planning. SIS attendees learned about the similarities between the IFMA and TPG Full Plate™ best practice framework and Sysco processes, as both offer a step-by-step approach to building and executing category plans.
After successfully launching and training 200+ foodservice industry participants on category management, IFMA and The Partnering Group (TPG) identified that some manufacturers needed further support on how to move forward with using the Full Plate™ industry best practice. These manufacturers needed a more "hands on" approach to adopting category management with specific, actionable outcomes. To support the needs of these manufacturers, IFMA and TPG created the Full Plate™ Capability Building Starter Kit in the Fall of 2014.
There is a growing focus in the foodservice industry on driving improved financial results through a more focused category approach and better collaboration between channel partners. The manufacturer and distributor communities continue to seek opportunities to build foodservice category management capabilities in order to more effectively reach the independent operator.
For the last several months, four manufacturer and distributor teams have been engaging in a pilot program testing the 8-step Full Plate™ Category Management process. The teams are currently activating their completed category plans, which has introduced common challenges and solutions needed to generate optimal results.
Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.