Foodservice Category Management

Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

Foodservice Category Management best practices were created by the Innovation & Activation Board, a group of 35 leading companies (19 manufacturers, six distributors, three brokers, The Partnering Group, IFMA, NRA, FSMA, IFDA, The NPD Group and Datassential). Their work established an all-inclusive process, language, best practices and metrics for the foodservice industry, which provides insights driven strategic planning with distributors. A white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaboration and effective partnerships, titled "Full Plate™, Applying Collaborative Planning Best Practice in Foodservice," is now available. To receive a complimentary copy of the report, click "Join the Update Group".

Industry professionals can receive training and certification through IFMA and The Partnering Group. To learn more about training and certification, click here.

Category Business Planning Served Well by both Full Plate™ and Sysco Processes

Two powerful schools of thought converged at IFMA's 2020 Strategic Issues Series (SIS) in October 2014, to address the significance of foodservice category business planning. SIS attendees learned about the similarities between the IFMA and TPG Full Plate™ best practice framework and Sysco processes, as both offer a step-by-step approach to building and executing category plans.

Category Management Starter Kits Reveal Interesting Learnings

After successfully launching and training 200+ foodservice industry participants on category management, IFMA and The Partnering Group (TPG) identified that some manufacturers needed further support on how to move forward with using the Full Plate™ industry best practice. These manufacturers needed a more "hands on" approach to adopting category management with specific, actionable outcomes. To support the needs of these manufacturers, IFMA and TPG created the Full Plate™ Capability Building Starter Kit in the Fall of 2014.

Foodservice Category Management Continues to Gain Momentum

There is a growing focus in the foodservice industry on driving improved financial results through a more focused category approach and better collaboration between channel partners. The manufacturer and distributor communities continue to seek opportunities to build foodservice category management capabilities in order to more effectively reach the independent operator.

Key Challenges Uncovered through Category Management Pilot Programs

For the last several months, four manufacturer and distributor teams have been engaging in a pilot program testing the 8-step Full Plate™ Category Management process. The teams are currently activating their completed category plans, which has introduced common challenges and solutions needed to generate optimal results.  

Bill Day Webinar Category Management: Q&A

Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.  

 

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Tell Us ...