Strike Team: Go-to-Market Model

Three Strike Teams have been formed that will meet to understand and create strategic solutions for your companies on The Consumer Path to Consumption, The New Operator Landscape and Go-To–Market. Ambitious subject matter experts from IFMA member companies have come together to form these three strike teams working to provide direction on the scope and deliverables.

New Go-to-Market Model: Creating a new model that provides manufacturers an understanding of all go-to-market options from traditional broadliners to ecommerce, helping you optimize your choices to succeed. Strike Team members should come from channel/customer marketing, sales, insights, sales operations and supply chain departments.

If you or your company has interest in shaping the industry’s future, please contact Mike SchwartzVice President, Member Value.

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May 19

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers.