Strike Team: Consumer Path-to-Consumption
Three Strike Teams have been formed that will meet to understand and create strategic solutions for your companies on The Consumer Path to Consumption, The New Operator Landscape and Go-To–Market. Ambitious subject matter experts from IFMA member companies have come together to form these three strike teams working to provide direction on the scope and deliverables.
Consumer Path-to-Consumption: Creating a model to understand and change the consumer’s food decisions, across the entire food spectrum so you can win their spending choices. All products will be discussed including packaging needs for food to-go and delivery. Strike Team members should come from marketing and insights departments.
If you or your company has interest in shaping the industry’s future, please contact Mike Schwartz, Vice President, Member Value.
The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution.
The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.