CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.
Thank you for being part of the Performance Benchmarking Committee! Read on for tips on how to take advantage of this resource page.
The following workbook outlines information required of IFMA and its Performance Benchmarking Committee to proceed with the design and development of the 2012 Advantage Report - Foodservice.
The 2012 Performance Benchmarking Committee Plan outlines the committee members, objectives, positioning statement, goals, strategies, tactics and action plans agreed upon by the committee.
This deck contains background on the Performance Benchmarking initiatives and gives generic examples (taken from the 2011 report) of the types of data and analysis that can be derived through this study.