Smashburger Founder & Chief Concept Officer Tom Ryan understands how to apply innovative tactics needed to win an increased share of the consumer's foodservice dollar. The fast casual chain recently began pairing burgers with craft beers provided by local breweries. Learn more about Smashburger's explosive growth and Tom Ryan's scheduled Keynote address at IFMA's Chain Operator EXchange (COEX 2015) coming this March.
Operator/Manufacturer Collaboration Model (OCM)
The Operator/Manufacturer Collaboration Model Committee consists of chain operators and manufacturers who have championed the development of a best practice model for collaboration in foodservice. The process provides a framework for industry practitioners to classify, understand and communicate value of operator-supplier relationships. Additionally, it is meant to develop a common language to drive efficiency and effectiveness between channel partners.
Click to learn more about the Operator/Manufacturer Collaboration Model (OCM).
The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution.
The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.