Zero-based budgeting is a trending practice first introduced in the 1970s that has very recently experienced a renaissance at numerous companies, both large and small. P&L professionals tasked with managing in a zero-based budgeting environment will be required to analyze the most efficient return on spending, from the bottom up, and truly understand how effective the spend will be. To assist P&L managers with this initiative, IFMA has developed a way to help quantify and qualify the value it brings to members and their respective companies.
Each month we highlight the newest companies that make up IFMA's diverse membership community. This month's new member is Marsh Brand Partners. Read on to learn about their background and specialty.
Each month we highlight the newest companies that make up IFMA's diverse membership community. Read on to learn about their backgrounds and specialties.
I hope your year thus far has been as rewarding as mine has been as your IFMA Chairman of the Board. As you know, the change in our industry is moving quickly. As a result, we have really invested the time, energy and funding to ensure we give you – and all our members – the most important insights and best practices that you can put to immediate use in driving your business.
As the 2014 Chairman of IFMA, I am finding the year has progressed at lightning speed in an industry going through significant change. With the introduction of IFMA's 2020 Strategic Plan, we were ready to take on the industry challenges by focusing on the consumer and bringing growth back to foodservice.