Marketing & Sales Leaders Forum Committee

The Marketing & Sales Leaders Forum Committee plays an integral part in the development of the conference's programming, including identifying key areas of focus, expert presenters, networking opportunities and more.

2017/2018 Foodservice Landscape Now Available

Join IFMA, Datassential and The NPD Group as we learn more about the key takeaways from the new 2017/2018 Foodservice Landscape. 

Addressing Labor Challenges: Be a Partner, Not a Vendor

At the top of operators’ pain points? Labor costs. Labor-related issues represent the single biggest challenge operators face. Labor will absolutely impact the strategies and direction your customers take in the future. Supply-chain partners who can offer solutions to address labor are more likely to drive profitable sales. Success can move a supplier from a transactional vendor into a collaborative partner.

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Oct 12

Strategic Issues Series: Back To School

Back To School: A deep dive into the current K-12 segment and how the manufacturers are sure to get the passing grade. 

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.