Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning.
Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.
Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.
Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace.
Casual dining is under siege. Food with a story sells. New ways to eat include snacking and mashups. These topics were just three of five overlapping trends discussed during a single session at IFMA's last Marketing & Sales Leaders Forum. They alone are reshaping the competitive landscape of the foodservice industry and providing opportunities for suppliers to help operators succeed.