Marketing & Sales Leaders Forum Committee

The Marketing & Sales Leaders Forum Committee plays an integral part in the development of the conference's programming, including identifying key areas of focus, expert presenters, networking opportunities and more.

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

6 Things Foodservice Leaders Want You to Know

Presidents Conference 2015 inspired us to ask some critical questions about leadership in the foodservice industry in the recent #IFMAchat tweet chat. Find out what your fellow leaders had to say on topics like mentorship, teamwork and the importance of working your way up.

Between the Ears of the Evolving Foodservice Consumer

Consumers made 61 billion visits to restaurants and other foodservice outlets last year.  The top three reasons why consumers chose to make these visits — convenience, good location, and satisfying a taste or craving — are the same reasons why consumers have been dining away from home since the advent of foodservice.   

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."