Marketing & Sales Leaders Forum Committee

The Marketing & Sales Leaders Forum Committee plays an integral part in the development of the conference's programming, including identifying key areas of focus, expert presenters, networking opportunities and more.

Executive Summary Series: Capitalizing on Chain Delivery and Take-Out

During the 2017 Marketing & Sales Leaders Forum, Datassential's Jack Li explained that consumers are most concerned with the ordering process and the quality of the food when it arrives, while restaurant operators want the food to be great and the customer's experience to be positive, because that reflects on the restaurant's brand.

 

2017/2018 Foodservice Landscape Now Available

Join IFMA, Datassential and The NPD Group as we learn more about the key takeaways from the new 2017/2018 Foodservice Landscape. 

2017 Post MSLF Webinar: How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.

2017 Post MSLF Webinar: Supply Chain Optimization

An all-access deep-dive focused on IFMA’s Supply Chain Optimization Development Board, developed to ensure product is delivered in the right place, at the right time, in the right quantity.

2017 Post MSLF Webinar: Efficiency & Effectiveness of Synchronized Data

Learn what you can do to affect change in your organization, increase sales, and meet consumer demands for accurate and complete data.

Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.