Foodservice Category Management
Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process
IFMA, in partnership with The Partnering Group, championed an industry wide, all-inclusive initiative to develop Best Practices in Category Management for foodservice. The initiative engaged 35 leading manufacturers, distributors, brokers, research/ insights providers and industry associations who collaborated together to develop an eight step process called Full Plate™. Training and Certification are available to the industry offering insights driven strategic planning with distributors. Learn more about training.
The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."