Foodservice Category Management


Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

IFMA, in partnership with The Partnering Group, championed an industry wide, all-inclusive initiative to develop Best Practices in Category Management for foodservice. The initiative engaged 35 leading manufacturers, distributors, brokers, research/ insights providers and industry associations who collaborated together to develop an eight step process called Full Plate™. Training and Certification are available to the industry offering insights driven strategic planning with distributors. Learn more about training.

Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.