Foodservice Category Management

 

Insight-Driven Go-to-Market Planning Best Practice between Manufacturers and Distributors – fueled by the Full Plate™ Category Management Process 

IFMA, in partnership with The Partnering Group, championed an industry wide, all-inclusive initiative to develop Best Practices in Category Management for foodservice. The initiative engaged 35 leading manufacturers, distributors, brokers, research/ insights providers and industry associations who collaborated together to develop an eight step process called Full Plate™. Training and Certification are available to the industry offering insights driven strategic planning with distributors. Learn more about training.

Key Challenges Uncovered through Category Management Pilot Programs

For the last several months, four manufacturer and distributor teams have been engaging in a pilot program testing the 8-step Full Plate™ Category Management process. The teams are currently activating their completed category plans, which has introduced common challenges and solutions needed to generate optimal results.  

Review of 2014 Foodservice "State of the Industry" Report

Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.

Foodservice Category Management Updates from 2014 Presidents Conference

Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.

What Organizations Using Category Management Have Learned

More than 100 foodservice professionals from major manufacturers, distributors, and brokers have already been trained in Category Management Full Plate™, and pilot programs are underway.  A few initial learnings from these pilots include...Click to read more.

Foodservice Category Management Frameworks - Consumer Path-to-Choice and Operator Steps-To-Use

The Partnering Group (TPG) and The International Foodservice Manufacturers Association (IFMA) announce two new frameworks within Full Plate™, TPG's Foodservice Category Management Model.

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."