Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Julie Heseman at

Decision Factors Behavior Quant

This is the final Behavior Decision survey that the CPP Advisory group provided input on and will be fielded through July 25, 2012.

Datassential Kick-off meeting presentation to Consumer Planning Program Committee

Review the presentation that marked the kick-off of the Consumer Planning Program Research, called "A Blueprint to Foodservice Decisions" provided by Datassential.

Datassential Finalist Presentation to Consumer Planning Program Committee

Datassential's research methodology and detailed deliverables presented to the Consumer Planning Program Committee as one of three finalists. Review the presentation that won them the bid.

Datassential Initial Proposal Consumer Planning Program Research

Review Datassential's initial proposal for the Consumer Planning Program Research which was reviewed by the committee and bought them a place in the finals.

RFP Distributed to Define Needs of Consumer Planning Program Research

IFMA's Consumer Planning Program (CPP) Committee was formed to create unique consumer-based research that does not exist in foodservice.  The committee worked through their most pressing research needs, came to consensus and created a Request for Proposal which was distributed to six market research vendors in Q4 2011.

Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.