This is the final Behavior Decision survey that the CPP Advisory group provided input on and will be fielded through July 25, 2012.
Review the presentation that marked the kick-off of the Consumer Planning Program Research, called "A Blueprint to Foodservice Decisions" provided by Datassential.
Datassential's research methodology and detailed deliverables presented to the Consumer Planning Program Committee as one of three finalists. Review the presentation that won them the bid.
Review Datassential's initial proposal for the Consumer Planning Program Research which was reviewed by the committee and bought them a place in the finals.
IFMA's Consumer Planning Program (CPP) Committee was formed to create unique consumer-based research that does not exist in foodservice. The committee worked through their most pressing research needs, came to consensus and created a Request for Proposal which was distributed to six market research vendors in Q4 2011.