Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Julie Heseman at Julie@ifmaworld.com.

Consumer Planning Program Satisfaction & Beyond Satisfaction [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Satisfaction & Beyond Satisfaction Deep Dive Reports.

Consumer Planning Program Occasions & Eater Types Webinar

IFMA and Datassential's Jack Li present the first of a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series covers all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This first webinar focused on the occasion and eater type models. 

2014 Mid-Year Top-Line Presentation

Jack Li presented his findings from the first half of the year's CPP study at our mid-year meeting in Buffalo, NY. Find out what has been uncovered to-date.

 

CPP Mid-Year Meeting Agenda

The Consumer Planning Program mid-year meeting agenda is now available. The meeting is taking place Aug. 6-7 in Buffalo, NY, directly following IFMA's Marketing & Sales Leaders Forum.

Behavior Survey Draft

Draft Solutions survey which we will be finalizing during our Nov 28th call

 

 

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."