The Consumer Planning Program's (CPP) base research tracks consumer eating occasions and eater types; however other deep dive topics (decided by committee members) add richer understanding of how to drive consumer demand in foodservice.
Carin Stutz may be the brand new CEO of McAlister's Deli, but she is by no means new to the foodservice industry. She served as President and CEO of Cosi and held executive-level positions at Applebee's and Chili's. Ms. Stutz will bring this experience to IFMA's Chain Operator EXChange March 1-4, where she will address how to build a winning team and gain an increased share of the consumer choice.
COEX 2014, March 2-5, will deliver breakthrough best practices for collaboration between operators and manufacturers. The 3-day insights-driven and networking event created by operators will aid partners in speaking the same language, thus enabling the co-creation of demand to reach the ultimate target: the consumer.
Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.
The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge.