Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Mike Schwartz at mike@ifmaworld.com

CPP Webinar Series: LTO Demand, Alternative Proteins & Sustainability

This is the second in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This second webinar focused on LTO Demand, Alternative Proteins and Sustainability.

CPP Webinar Series: Eater Types, Occasions, Eating & Drinking Behavior

This is the first in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This first webinar focused on Eater Types, Occasions and Eating & Drinking Behavior.

 

Webinar: Consumer Planning Program Branding & Flavor

This is the sixth of a series of webinars for 2015 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2015 CPP report, including deep dives and micro reports. This sixth webinar focused on branding & flavor.

Consumer Planning Program Trendtastic Webinar

This is an exclusive consumer trend webinar available to 2015 CPP members.  The webinar,  hosted by IFMA and Datassential's Jack Li, presented consumer trends that have not been covered by CPP research. 

Consumer Planning Program Protein & HMR 2.0

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Protein & HMR 2.0 Micro Reports.

Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.