Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Becky Conroy at becky@ifmaworld.com.

Consumer Planning Program Trendtastic Webinar

This is an exclusive consumer trend webinar available to 2015 CPP members.  The webinar,  hosted by IFMA and Datassential's Jack Li, presented consumer trends that have not been covered by CPP research. 

Consumer Planning Program Protein & HMR 2.0

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Protein & HMR 2.0 Micro Reports.

2012 Consumer Planning Program Presentation

Committee members can view the 2012 Consumer Planning program final presentation given by Datassential on January 10, 2013.

Welcome to the Consumer Planning Program Committee!

Thank you for being part of the Consumer Planning Committee! Read on for tips on how to take advantage of this resource page.

Webinar: Consumer Planning Program Healthy, GMOs & Local

This is the third of a series of webinars for 2015 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2015 CPP report, including deep dives and micro reports. This third webinar focused on healthy, GMOs & local.

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.