Want access to consumer insights and trends throughout the year? IFMA's Consumer Planning Program (CPP) offers manufacturer members the opportunity to steer the direction of shared research in addition to view exclusive consumer trend presentations such as like the clip of the Trendtastic webinar shown here.
This is the sixth of a series of webinars for 2015 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2015 CPP report, including deep dives and micro reports. This sixth webinar focused on branding & flavor.
This is an exclusive consumer trend webinar available to 2015 CPP members. The webinar, hosted by IFMA and Datassential's Jack Li, presented consumer trends that have not been covered by CPP research.
IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Protein & HMR 2.0 Micro Reports.
Committee members can view the 2012 Consumer Planning program final presentation given by Datassential on January 10, 2013.