Be an invaluable partner to your operator customers by joining the Consumer Planning Program (CPP). Gain insights on how consumers choose the venues they visit, what influences the items they order and how "occasions" and "eater types" affect their overall behavior.
New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.
Want access to consumer insights and trends throughout the year? IFMA's Consumer Planning Program (CPP) offers manufacturer members the opportunity to steer the direction of shared research in addition to view exclusive consumer trend presentations such as like the clip of the Trendtastic webinar shown here.
Released this week, the new 2015/2016 Consumer Planning Program (CPP) Report uncovers eating behavior data from nearly 12,000 consumers across 17 critical topical areas. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry.
This is the second in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This second webinar focused on LTO Demand, Alternative Proteins and Sustainability.