Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Becky Conroy at becky@ifmaworld.com.

Location Analytics, the New Frontier in Foodservice Research

New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.

Why Should You be a Member of IFMA's Consumer Planning Program?

Want access to consumer insights and trends throughout the year? IFMA's Consumer Planning Program (CPP) offers manufacturer members the opportunity to steer the direction of shared research in addition to view exclusive consumer trend presentations such as like the clip of the Trendtastic webinar shown here. 

Want to Better Understand Consumer Behavior and Dining Motivations?

Released this week, the new 2015/2016 Consumer Planning Program (CPP) Report uncovers eating behavior data from nearly 12,000 consumers across 17 critical topical areas. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry.

CPP Webinar Series: LTO Demand, Alternative Proteins & Sustainability

This is the second in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This second webinar focused on LTO Demand, Alternative Proteins and Sustainability.

CPP Webinar Series: Eater Types, Occasions, Eating & Drinking Behavior

This is the first in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This first webinar focused on Eater Types, Occasions and Eating & Drinking Behavior.

 

Dec 07

Strategic Issues Series Webinar

Meal Kits: What Do They Mean for Foodservice?

Time: 1:00-2:00pm CST               CLICK HERE TO REGISTER NOW