This is the first of a series of webinars for 2015 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2015 CPP report, including deep dives and micro reports. This first webinar focused on generations.
The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
CPP is managed by IFMA manufacturer members who are part of the Consumer Planning Program Committee. These professionals have made financial contributions to support Consumer Planning Program initiatives. The 2016/2017 report, delivered in February 2017, is now available for purchase.
Zero-based budgeting is a trending practice first introduced in the 1970s that has very recently experienced a renaissance at numerous companies, both large and small. P&L professionals tasked with managing in a zero-based budgeting environment will be required to analyze the most efficient return on spending, from the bottom up, and truly understand how effective the spend will be. To assist P&L managers with this initiative, IFMA has developed a way to help quantify and qualify the value it brings to members and their respective companies.
Be an invaluable partner to your operator customers by joining the Consumer Planning Program (CPP). Gain insights on how consumers choose the venues they visit, what influences the items they order and how "occasions" and "eater types" affect their overall behavior.
New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.