Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Mike Schwartz at mike@ifmaworld.com.

Consumers Fear Unprounouncables

Consumers are becoming more conscientious about what they purchase when dining away from home, triggering demand for products that are free-from unpronouncables, typically additive and preservative ingredients. As part of the Consumer Planning Program, IFMA and Datassential survey nearly 12,000 consumers about their foodservice purchases and preferences on a variety of topics, including “free-from”, in order to gain understanding of consumer concerns and how manufacturers can alleviate them. 

Grocery Stores - A Dining Destination for Consumers

In early September, Mariano’s opened a new location in Chicago featuring pasta, burger, and salad bars all named after local attractions, as well as an indulgent Nutella station and a wine bar. Grocerants are certainly not a new concept, but with 77% of consumers purchasing prepared foods from a grocery store every 2 or 3 months or more often, supermarket brands are taking notice. Learn key insights about the growth of Grocerants through the IFMA Consumer Planning Program. 

Seasonal Limited Time Offers Appeal Most to Consumers

Students are returning to school, soon there will be a chill in the air, and consumers everywhere are eagerly anticipating the return of pumpkin spice. It must be Fall. On September 1st, Starbucks released their seasonal menu featuring the pumpkin spice latte and the popular coffee chain is not alone. Pumpkin-inspired limited time offers (LTOs) are featured at Dairy Queen, Au Bon Pain, Olive Garden, and many more chains creating special offers for the season. Learn key insights about how consumers view LTOs through the IFMA Consumer Planning Program. 

Help Your C-Store Customers Grow Their Business with These Key Insights

Convenience store foodservice has consistently grown over the past several years, and so has the rate of c-store visitation specifically to purchase food and beverage. In response to this demand, many retailers are furthering their foodservice programs by investing in high quality ingredients and developing new, on-trend products.  Learn key insights about c-store consumers through the IFMA Consumer Planning Program. 

This Consumer Makes Up 29% of the U.S. Population and Dines Out Most

Since today’s food consumer has drastically transformed, the Consumer Planning Program (CPP) Committee was formed to address the growing needs of the industry with Richer, Smarter, Bigger Consumer Data – All in One Smart Spend Package. Do you want the opportunity to delve deeper into the consumer mindset and drive the focus of future studies? Read more. 

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."