Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Julie Heseman at Julie@ifmaworld.com.

2014 CPP Research to Explore Why Consumers Dine Away-from-Home

The Consumer Planning Program is guided by IFMA members who join the Consumer Planning Program Committee. These professionals work directly with IFMA and Datassential to drive studies that are most relevant to the industry, as well as individual committee members themselves. The end result is a series of critical and current data you need right now to develop meaningful insights.

28 Occasion Series: #17 Impressing Someone

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #18 Cheap Bite

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #19 Food as Fuel

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #2 Work Lunch

The Consumer Planning Program committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big..

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."