Consumer Planning Program Committee

The Consumer Planning Program is managed by IFMA members who have made financial contributions to lead and support the program's initiatives. These Committee members drive the strategic direction of comprehensive areas of study focusing on the most critical issues affecting the foodservice industry today. Learn more.

Learn more about what it takes to be a CPP member by contacting Mike Schwartz at mike@ifmaworld.com

How Foodservice Technology is Changing the Game for Restaurants

The restaurant industry has evolved and technology is the prime driver of that change. Restaurant success is so much more than just serving good food. Learn how restaurants are using technology to improve the customer experience and make better business decisions. 

Consumer Planning Program Writes the Recipe for LTO Success

Through IFMA’s Consumer Planning Program (CPP), 2,500 consumers were surveyed about their eating habits, their last LTO eating occasion, what they want from special offers and what they would like to see more of.

Consumers Fear Unprounouncables

Consumers are becoming more conscientious about what they purchase when dining away from home, triggering demand for products that are free-from unpronouncables, typically additive and preservative ingredients. As part of the Consumer Planning Program, IFMA and Datassential survey nearly 12,000 consumers about their foodservice purchases and preferences on a variety of topics, including “free-from”, in order to gain understanding of consumer concerns and how manufacturers can alleviate them. 

Grocery Stores - A Dining Destination for Consumers

In early September, Mariano’s opened a new location in Chicago featuring pasta, burger, and salad bars all named after local attractions, as well as an indulgent Nutella station and a wine bar. Grocerants are certainly not a new concept, but with 77% of consumers purchasing prepared foods from a grocery store every 2 or 3 months or more often, supermarket brands are taking notice. Learn key insights about the growth of Grocerants through the IFMA Consumer Planning Program. 

Seasonal Limited Time Offers Appeal Most to Consumers

Students are returning to school, soon there will be a chill in the air, and consumers everywhere are eagerly anticipating the return of pumpkin spice. It must be Fall. On September 1st, Starbucks released their seasonal menu featuring the pumpkin spice latte and the popular coffee chain is not alone. Pumpkin-inspired limited time offers (LTOs) are featured at Dairy Queen, Au Bon Pain, Olive Garden, and many more chains creating special offers for the season. Learn key insights about how consumers view LTOs through the IFMA Consumer Planning Program. 

May 19

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers.