COEX

The COEX Committee plays an integral part in the development of the annual conference's programming, including identifying key areas of focus, expert presenters, networking opportunities and more.

Author Eve Turow Paul Addresses Young Consumers and Their Influence on Foodservice

In an exploration of how consumers’ changing relationships with food are transforming foodservice, author Eve Turow Paul shared findings about the attitudes and motivations behind Millennials’ obsessive interest in food, and why it is imperative for everyone in foodservice to take note. Four expert panelists then discussed how their operations are adapting to these trends. All insights were provided as part of a key topic address at IFMA COEX 2016.

Three Opportunities Technology Brings to Operators

Drawing on data-based research findings specifically fielded for IFMA COEX 2016, Jack Li, managing director at Datassential, discussed opportunities for technological innovation in foodservice to improve customer experiences and deepen the operator/customer relationship. Following the presentation, a panel of foodservice operators addressed lessons from adopting state-of-the-art technologies in their operations, including challenges they have encountered, advice they would give others, and where they see technology taking the industry in the coming years.

White Castle CEO Lisa Ingram Explains Why Customers Love the Chain

White Castle’s customer loyalty is legendary. Customers have been known to tattoo the company’s logo on their arms and reproduce it on their urns. The fast-food chain’s Valentine’s Day celebrations are so popular that reservations are needed. During a keynote address at IFMA COEX 2016, White Castle CEO Lisa Ingram described the leadership strategies behind the values, practices and culture that have perpetuated customer loyalty. 

Compelling COEX Program Drives Increase in Chain Operator Attendance

IFMA's Chain Operator Exchange (COEX) has experienced a 30% increase in chain operator executive registrations this year. With this, more than 90-100 decision makers representing many of the nation's most celebrated foodservice operator brands will be attending COEX 2015, an event filled with outstanding foodservice industry insights and business-building networking opportunities.

IFMA Members Build Special Bond with Chili’s, Buffalo Wild Wings and 2 Others

Foodservice operators don’t expect to receive fanfare from their suppliers after purchasing their hi-quality products, not even when those products drive increased amounts of repeat business. However, operators who have received an IFMA Innovation Award said the accolade does foster increased good will with their suppliers and builds morale with their colleagues who don’t always get to shine outside of their respective offices.  

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.