COEX

The COEX Committee plays an integral part in the development of the annual conference's programming, including identifying key areas of focus, expert presenters, networking opportunities and more.

Recap: IFMA Chain Operators EXchange 2018

The IFMA Chain Operators EXchange (COEX) was a great success!  With more than 100 operators and dozens of educational sessions and networking opportunities, we thought you would like to revisit some highlights from this year’s event.

2018 COEX Innovation Award Recipients

IFMA named four chain operators as recipients of the 2018 COEX Innovation Awards. Chick-fil-A, Culver’s, Shake Shack and Wendy’s will be honored March 20 at the IFMA Chain Operators EXchange (COEX) conference in Las Vegas.

COEX Innovation Awards: Honor Chain Operators

Participating in an IFMA Awards program is one of the best ways for members to maximize participation in many of IFMA’s largest events. Specifically, nominating an operator for a COEX Innovation Award, brings significant opportunities to build customer relations, gain national exposure and serve as an important advocate for the foodservice industry.

COEX Executive Summary: Crossing the Generational Divide - Unlocking the Power of Generations to Grow Your Business

Jason Dorsey shared research findings about Millennials, unlocked hidden drivers about Millennials’ behavior, and provided insights about influencing behaviors of Millennial customers and employees at COEX 2017. Read the executive summary now!

COEX Executive Summary—Consumer Food Journey

Jack Li discussed current research that is focused on understanding how consumers make decisions around food and how those decisions impact the foodservice industry at COEX 2017. Read the executive summary now!

Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.