Participating in an IFMA Awards program is one of the best ways for members to maximize participation in many of IFMA’s largest events. Specifically, nominating an operator for a COEX Innovation Award, brings significant opportunities to build customer relations, gain national exposure and serve as an important advocate for the foodservice industry.
COEX Executive Summary: Crossing the Generational Divide - Unlocking the Power of Generations to Grow Your Business
Jason Dorsey shared research findings about Millennials, unlocked hidden drivers about Millennials’ behavior, and provided insights about influencing behaviors of Millennial customers and employees at COEX 2017. Read the executive summary now!
Jack Li discussed current research that is focused on understanding how consumers make decisions around food and how those decisions impact the foodservice industry at COEX 2017. Read the executive summary now!
Since today’s food consumer has drastically transformed, the Consumer Planning Program (CPP) Committee was formed to address the growing needs of the industry with Richer, Smarter, Bigger Consumer Data – All in One Smart Spend Package. Do you want the opportunity to delve deeper into the consumer mindset and drive the focus of future studies? Read more.
Achieve a Competitive Edge through Collaborative Planning and Execution Excellence across Multiple Disciplines
Restaurant chains operate today in a fast-changing market environment. And the pace of change is accelerating, driven by multiple factors including technological advances, the pressure to innovate, consumers’ rising expectations on the speed of service and competitive pressures. Those who embrace these challenges will find they lead to a competitive edge through collaboration across multiple disciplines.