COEX

The COEX Committee plays an integral part in the development of the annual conference's programming, including identifying key areas of focus, expert presenters, networking opportunities and more.

COEX Executive Summary—Consumer Food Journey

Jack Li discussed current research that is focused on understanding how consumers make decisions around food and how those decisions impact the foodservice industry at COEX 2017. Read the executive summary now!

This Consumer Makes Up 29% of the U.S. Population and Dines Out Most

Since today’s food consumer has drastically transformed, the Consumer Planning Program (CPP) Committee was formed to address the growing needs of the industry with Richer, Smarter, Bigger Consumer Data – All in One Smart Spend Package. Do you want the opportunity to delve deeper into the consumer mindset and drive the focus of future studies? Read more. 

Achieve a Competitive Edge through Collaborative Planning and Execution Excellence across Multiple Disciplines

Restaurant chains operate today in a fast-changing market environment. And the pace of change is accelerating, driven by multiple factors including technological advances, the pressure to innovate, consumers’ rising expectations on the speed of service and competitive pressures. Those who embrace these challenges will find they lead to a competitive edge through collaboration across multiple disciplines.

Restaurant and Foodservice Operators Face a Complex Regulatory Landscape in 2016

A panel of executives representing Caesars Entertainment, Denny’s, Mandalay Bay and Wolfgang Puck Bar & Grill at the MGM Grand discussed government regulations affecting the restaurant and foodservice sector. The panel was moderated at IFMA COEX 2016 by Cicely Simpson, Executive Vice President, Policy and Government Affairs, National Restaurant Association, who also delivered a personal overview on key government issues she forecasts will most affect the foodservice industry this year.

CKE Restaurants CEO Andy Puzder Outlines Key Foodservice Industry Trends 2016

As a visionary and leader of change in the foodservice industry, CKE Restaurants, Inc. CEO, Andy Puzder, expressed his views on the ever-changing foodservice landscape at IFMA COEX 2016. His comments focused on key COEX topics, including: how young consumers, restaurant technology, and government regulations play a role in influencing trends in the industry.

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution.