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Smashburger Founder & Chief Concept Officer Tom Ryan understands how to apply innovative tactics needed to win an increased share of the consumer's foodservice dollar. The fast casual chain recently began pairing burgers with craft beers provided by local breweries. Learn more about Smashburger's explosive growth and Tom Ryan's scheduled Keynote address at IFMA's Chain Operator EXchange (COEX 2015) coming this March.
If you've ever asked yourself as an IFMA member, "Why should I attend COEX?", take a look at why Chain Operators do, and the reason is clear.
COEX 2014, March 2-5, will deliver breakthrough best practices for collaboration between operators and manufacturers. The 3-day insights-driven and networking event created by operators will aid partners in speaking the same language, thus enabling the co-creation of demand to reach the ultimate target: the consumer.