Sneak Peak: Marketing & Sales Leaders Forum

Posted by IFMA July 15, 2014

Tagged in Connect Consumer Planning Marketing & Sales Leaders Forum

Interested in consumer occasions?  Jack Li, Managing Partner at Datassential, provides an inside look at his upcoming Consumer Planning Program presentation at Marketing & Sales Leaders Forum. The conference is taking place at Rich Products Headquarters in Buffalo, NY, August 5-6, 2014.

 FO_logo _black (2)

Login To Gain Access To This Content
Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Consumer Decision Factor Slides in Powerpoint

This is the static version of the animated presentation that was given by Jack Li of Datassential to attendees of IFMA's Marketing & Sales Leaders Forum to preview the types of information being uncovered through IFMA's Consumer Planning Program (CPP).   This version was also printed in the forum's binder and provided to attendees electronically as a followup from the event.

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Consumer Planning Program Eating on the Go & Portion Sizes [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Eating on the Go & Portion Sizes Micro Reports.

Driving Consumer Demand

The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.

At COEX 2014, panelists from four fast-expanding chains illustrated,  there is tremendous potential for and reward from innovation.  All four entrepreneurs have tapped niches of consumer  demand to build distinctive, well-loved brands that  attract a loyal customer following. And all have prioritized  people, fostering enduring connections in unique ways.

Collaboration Techniques for Menu Changes, Product Improvements and Reacting to Today’s Demanding Guests

No activity is more mission critical for restaurant operators than menu development. Poor attempts at menu development won't always mean the demise of a concept, and successful menus won't ensure business success, but the quality of menu development definitely affects a restaurant's success. 

Wally Doolin to Moderate Panel at Presidents Conference, Top Operators to Offer Reactions to Conference Insights

Occasions that drive consumer choice, retaining quality employees and capital investment are areas of focus to the benefit of the foodservice industry. These insights, and others, are the subject of a recent article penned by TDn2K Chairman and Founder Wally Doolin. He will be addressing similar issues as moderator of the Closing Keynote Panel at Presidents Conference, which features executives from top operator brands and their reactions to insights conveyed during the conference. 

FOCUS Brands CEO Drives Success through Consumer Experiences Aligned with Operator Brands

One of the foodservice industry's most dynamic executive leaders today is Steve DeSutter, who joined FOCUS Brands, Inc. as their president and CEO in March. Mr. DeSutter will be delivering the opening keynote address at Presidents Conference this November, which is the place where foodservice leaders come to address critical issues affecting our industry. His presentation will address how consumer experiences with operator brands are a key area of focus that leads to success. 

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.