Refreshing the Operator/Manufacturer Relationship

Posted by Julie Heseman - IFMA August 26, 2016

Tagged in best practices Board of Directors foodservice leaders Joint Business Planning (JBP) marketing and sales leaders forum Operator Collaboration Model

Working together to become mutually successful should be a no-brainer. It’s all about communication, or in today’s business world, collaboration. It’s vital to eliminate those road blocks and speak the same language. Bill McClellan, Vice President, Foodservice at Dawn Foods shares his passion on the best practice for operator collaboration and how Dawn Foods has benefited from applying this new model.

IFMA: Tell us a little bit about yourself: Title, organization, and a little about your specific role and responsibilities.

Bill McClellan (BM): I'm the Vice President, Foodservice at Dawn Foods, a full service provider of sweet baked goods solutions. We provide everything from mixes to finished, ready to serve product and everything in-between. We are a global company, doing business in 106 countries.

IFMA: Why did you choose to join the IFMA Operator Collaboration Model (OCM) committee in the development of an industry best practice?

BM: I believe we needed to break barriers regarding communication obstacles and provide a common language for improved business dialog. To drive innovation, the traditional roles of “vendor & buyer” have to be discarded and a new penetrating communication process between trading partners has to be developed.

IFMA: What have been the greatest benefits of participating on the development committee?

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