Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.
Noting that over the past decade the pace of change has increased and the competitive landscape has intensified, the panelists identified several factors that have affected demand creation:
- Emphasis on food quality. Food quality and flavorful foods have become even more important.
- Consumers today are far more educated and knowledgeable about food. They have a greater understanding of food, nutrition, and the many choices that are available. And, while consumers are more knowledgeable, there is also more information available about consumers-who they are, where they go, what they spend, their preferences, and more.
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