Operators on Driving Consumer Demand

Posted by IFMA July 18, 2014

Tagged in Channel Partners Connect Foodservice Leaders Foodservice Operators Foodservice Supply Chain Industry Research Optimize Presidents Conference

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Key Takeaways

Noting that over the past decade the pace of change has increased and the competitive landscape has intensified, the panelists identified several factors that have affected demand creation:

  • Emphasis on food quality. Food quality and flavorful foods have become even more important.
  • Consumers today are far more educated and knowledgeable about food. They have a greater understanding of food, nutrition, and the many choices that are available. And, while consumers are more knowledgeable, there is also more information available about consumers-who they are, where they go, what they spend, their preferences, and more. 

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Other Executive Summaries from Presidents Conference 2013:

Do You Have WIIFW Partnerships With Your Suppliers? 

Bottom Line Branding™: Creating Demand and Driving Profitable Sales in Today's Changing World

Operator/Manufacturer Collaboration Model & FSNavigator 

Industry-Wide Initiatives Changing The Face Of Foodservice

Jack Li On "The New Foodservice Landscape"

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About the Presidents Conference Executive Summary Sponsor

Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit Noble's website.

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