Operators Design a COEX to Tackle the New Complexities in Foodservice

Posted by IFMA November 20, 2013

Tagged in Channel Partners COEX Connect Consumer Planning Distinguished Foodservice Awards Distributors Foodservice Operators Foodservice Supply Chain Manufacturer Members

It's no longer the foodservice industry of the last decade. It hasn't been for some time. Times have changed, business has eroded, and more than ever the foodservice industry needs to be armed with the tools to address these challenges.

COEX 2014, March 2-5 at Green Valley Ranch Resort, Spa and Casino in Henderson, Nev., will deliver breakthrough best practices for collaboration between operators and manufacturers. The 3-day insights-driven and networking event created by operators will aid partners in speaking the same language, thus enabling the co-creation of demand to reach the ultimate target: the consumer.

COEX 2014 Highlights:

  • Today operators are faced with a myriad of options driven by a blurring of day parts, segments and concepts, which is causing confusion and unpredictability for the consumer, thus negatively affecting the guest experience. Like never before, the total value of the experience is key.
  • Industry veterans Lane Cardwell and Fred LeFranc will moderate two power panels of operators who will tell you what it takes to get that guest in the restaurant and keep them coming back.

  • Boomers are still the largest generational group, but Millennials (AKA Gen Y), are becoming more prominent. How do you attract them as a guest and as an employee? How do you train them to be the next group of leaders? They have higher expectations for what they spend and where they spend it. And when they do go out, they want to go anywhere they want at any time. What is their specific need state and occasion? Understanding the occasions and need states is paramount.

  • Don Fox, CEO of Firehouse of America, and 2013 IFMA Silver Plate Award winner, will deliver a keynote address that will give you the secrets to driving a business at a staggering pace of nearly 25 percent. 

COEX Speaker Article Pic

Driven by a committee of nearly 50 chain operators, a large part of COEX 2014 is built around a deep understanding of how consumers behave, why they behave that way, and what can be done to influence that behavior.

The challenges are many - the answers are here, COEX 2014. Register now! 



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