Operators Design a COEX to Tackle the New Complexities in Foodservice

Posted by IFMA November 20, 2013

Tagged in Channel Partners COEX Connect Consumer Planning Distinguished Foodservice Awards Distributors Foodservice Operators Foodservice Supply Chain Manufacturer Members

It's no longer the foodservice industry of the last decade. It hasn't been for some time. Times have changed, business has eroded, and more than ever the foodservice industry needs to be armed with the tools to address these challenges.

COEX 2014, March 2-5 at Green Valley Ranch Resort, Spa and Casino in Henderson, Nev., will deliver breakthrough best practices for collaboration between operators and manufacturers. The 3-day insights-driven and networking event created by operators will aid partners in speaking the same language, thus enabling the co-creation of demand to reach the ultimate target: the consumer.

COEX 2014 Highlights:

  • Today operators are faced with a myriad of options driven by a blurring of day parts, segments and concepts, which is causing confusion and unpredictability for the consumer, thus negatively affecting the guest experience. Like never before, the total value of the experience is key.
  • Industry veterans Lane Cardwell and Fred LeFranc will moderate two power panels of operators who will tell you what it takes to get that guest in the restaurant and keep them coming back.

  • Boomers are still the largest generational group, but Millennials (AKA Gen Y), are becoming more prominent. How do you attract them as a guest and as an employee? How do you train them to be the next group of leaders? They have higher expectations for what they spend and where they spend it. And when they do go out, they want to go anywhere they want at any time. What is their specific need state and occasion? Understanding the occasions and need states is paramount.

  • Don Fox, CEO of Firehouse of America, and 2013 IFMA Silver Plate Award winner, will deliver a keynote address that will give you the secrets to driving a business at a staggering pace of nearly 25 percent. 

COEX Speaker Article Pic

Driven by a committee of nearly 50 chain operators, a large part of COEX 2014 is built around a deep understanding of how consumers behave, why they behave that way, and what can be done to influence that behavior.

The challenges are many - the answers are here, COEX 2014. Register now! 



Login To Gain Access To This Content
Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

Operator/Manufacturer Collaboration Model (OCM): Relationship Pyramid

Over the course of 2014, more than 30 leading chains and IFMA members, in conjunction with The Partnering Group (TPG), worked to develop a best practice model in manufacturer/chain collaboration called the Operator/Manufacturer Collaboration Model (OCM). In our third installment of the OCM Process, learn about the structural cornerstone of the OCM: the Relationship Pyramid.

Prepared Foods Coverage Details New View of Foodservice Consumer Eating Behaviors

The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge. 

Restaurant Technology: Order Up!

COEX delivers the insights leaders need to convert consumer demands into bona fide opportunities for growth. 

IFMA COEX 2016 is one place where foodservice leaders will obtain a wealth of outstanding content packed with the latest information on consumers and technology. The audience will also have the opportunity to interact with live polling, as Li engages real-time results to gauge the audience on technology-related issues.

Author Eve Turow Paul Provides a Taste of Generation Yum

Eve Turow Paul, celebrated author of A Taste of Generation Yum, will talk in depth about how today’s young consumers are impacting other generations. Turow Paul, one of many dynamic speakers to engage the COEX audience, will introduce the consumer segment on the underlying drive for the consumer obsession with food.

Planning Committee Members Rave about IFMA COEX

COEX 2016 provides dozens of opportunities to connect with foodservice professionals who are also looking to advance their network and create new business leads. Hear from this year's COEX planning committee and make sure to mark your 2016 calendars. 

Meet Your IFMA COEX 2016 Co-Chairs

Driven by three dynamic operator co-chairs representing different functional areas and a planning committee of more than 40 high-profile chain accounts, this year’s program offers value for leaders throughout the foodservice industry. IFMA Chain Operator EXchange is the only industry conference that is truly created ‘by operators, for operators.’  

Foodservice Category Management Fourth Meeting Presentation

View the deck that was presented by The Partnering Group during the November 13 meeting of the Foodservice Category Management Innovation & Activation Board.    

Foodservice Category Management Third Meeting Presentation

View the deck that was presented by The Partnering Group during the October 4 meeting of the Foodservice Category Management Innovation & Activation Board.    

Foodservice Category Management second meeting presentation

View the deck that was presented by The Partnering Group during the September 19th meeting of the Foodservice Category Management Innovation & Activation Board.    

Foodservice Category Management first meeting presentation and findings

View the deck that was presented by The Partnering Group during the August 22 meeting of the Foodservice Category Management Innovation & Activation Board. Also including is an electronic copy of the discovery call findings.