Operator/Manufacturer Collaboration Model-OCM: Product Category Role

Posted by IFMA January 16, 2015

Tagged in Discover Foodservice Operators Manufacturer Members Operator Collaboration Operator/Manufacturer Collaboration Supply Chain Partners

What if there was some commonality or level of standardization in the "conversation" between the chain operator and manufacturer? While the Full Plate (TM) process focuses on collaboration between manufacturer and distributor to support the independent operator, a need existed to develop a similar framework between the manufacturer and chain account.

The Operator/Manufacturer Collaboration Model (OCM) committee has created a framework to better classify, understand and communicate the value of each chain operator-supplier relationship. Over the course of 2014, more than 30 leading chains and IFMA members, in conjunction with The Partnering Group (TPG), worked to develop this best practice collaboration model.

Similar to the Full Plate(TM) process, alignment is critical before continuing business conversations. The first step of OCM is determining the product category role, as manufacturers need to understand the role they are playing in an operator's units up front. The operator/manufacturer relationship varies greatly between operational enabler and differentiator or core and seasonal/LTO. After this step, the conversation can proceed to defining the relationship type, referred to as step 1.2 in the process.

Learn how to utilize the OCM within your organization! IFMA is launching industry-wide training on the model on April 2, 2015. For more information on the training and to register, click here or contact Mike Schwartz, Director of Insights & Best Practices.

Check back to www.ifmaworld.com as we continue to release installments of the OCM process.

Login To Gain Access To This Content
Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.  

Don Fox on 7 Steps to Building a High Performing Brand at COEX

Drawing on 40 years of experience as both servant and leader, Don Fox will offer insights on developing and leading a high performance organization as a keynote speaker at the Chain Operators Exchange 2014. As the CEO of Firehouse of America, LLC, he has been a catalyst for growth, leading the brand from 65 restaurants in 2003, to well over 700 restaurants today.

John Koncki from CKE Restaurants Gets May's SMB Call Fired Up

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In May, John Koncki, Director of R&D at CKE Restaurants, joined the SMB community call, discussing how small and midsized businesses can work with the restaurant chain.

John Koncki from CKE Restaurants to Join May's SMB Call

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. John Koncki, Director of R&D at CKE Restaurants, will be joining the SMB community call and discussing how small and midsized businesses can work with the restaurant chain.

The Operator Collaboration Model and FSnavigator

The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.

Doug Brooks on making tough choices in foodservice

A 48-year industry veteran, who spent the last nine at the helm of Brinker International, Doug Brooks knows a thing or two about finding focus in foodservice and will share his experiences at Chain Operators EXchange (COEX) 2014.

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Supermarket Report Provides Insight Into a Growing Channel

Datassential's newest segment report gives an in-depth analysis of Supermarket Prepared Foods, including who their patrons are, their offerings, what they want from suppliers and much more. Increase your understanding of the supermarket segment and how to grow in it with this hot-off-the-press report.  

Delivering more to the bottom line through Demographic Understanding

The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?     

Strategies for Restaurants to Grow in the Hourglass Economy

The American middle class traditionally powered consumer spending. But unyielding economic pressures have continued to shift purchasing power away from the middle, creating an hourglass economy, and there is very good reason to believe that this trend isn't likely to change anytime soon.