With all the hype of meal kits and the proliferation of meal kit companies, it would appear that the category is experiencing outstanding success. But the consumer response to meal kits tells a different story and meal kit companies are struggling to translate consumers initial exploration of the category into long-term, satisfied customers. Read the full article by Kinetic 12 to learn more.
Meal Kits: What Do They Mean for Foodservice?
Posted by IFMA October 23, 2017