Meal Kits: What Do They Mean for Foodservice?
Join IFMA on December 7th at 1:00 CST for a Strategic Issues Series Webinar presented by Kinetic12 and Datassential. Based on the undeniable meal kit bomb and the proliferation of meal kit companies, it would appear that the category is experiencing outstanding success. But the consumer response to meal kits tells a different story and meal kit companies are struggling to translate consumers initial exploration of the category into long-term, satisfied customers. During this complimentary webinar, we will examine the consumer response to meal kits and data that shows consumer engagement and abandonment, along with a point of view of what’s next for the meal kit category.