Marketing & Sales Leaders Forum: Expert Lineup Announced

Posted by IFMA June 26, 2014

Tagged in Brokers Channel Partners Distributors Industry Research Manufacturer Members Marketing & Sales Leaders Forum

IFMA is pleased to announce the expert lineup for Marketing & Sales Leaders Forum 2014. Below are highlights on the speakers and their enlightening sessions.

Jack Liheadshot

Jack Li, Managing Director, Datassential
An industry authority, Li has led hundreds of research studies for foodservice manufacturers and distributors across a broad array of topics. He will unveil fascinating new consumer and culinary research including: consumer dining occasions; away from home vs. at home motivations; the latest food trends; and an impending critical industry shift.

SCHROEDER-jeff 1v2Jeff Schroeder, Partner, The Partnering Group
Category management has become of key interest in foodservice due to intense competition and shrinking margins. Schroeder will provide a foundational understanding of this essential business practice and how foodservice can leverage category leadership through analytics, standards and increased collaboration with trading partners. Schroeder's wealth of experience in developing best practices in category management gives him keen insight you don't want to miss.

Roger ToomeyRoger Toomey, President & CEO, UniPro
Roger Toomey has been the President and CEO of UniPro Foodservice since October of 2000. He has thirty-five years of experience in the foodservice industry. Toomey has led senior management teams in foodservice distribution companies that range from $40 million to $3 billion in annualized sales. Toomey is presently serving on the Board of Directors of IFDA, Southwest Minnesota State University, Foodservice Risk Management, TOPCO, M.U.G. and IPAP.

Warren Solochek

Warren Solochek, Vice President, Client Development, The NPD Group, Foodservice
Warren Solochek has worked in the food industry for almost 35 years. Warren joined NPD's Foodservice group in 2003. His responsibilities include overseeing relationships with all existing CREST® clients, both operators and manufacturers. His role at NPD gives him a great deal of insight into today's Foodservice industry issues and trends, and helps him anticipate the issues the industry will face in the future. 

BELL-artArt Bell, Partner, The Partnering Group
Working across TPG's Manufacturer Consulting and Marketing practices for more than 15 years, Art has amassed a wealth of experience in consulting and manufacturer sales & marketing. Art's expertise includes pricing strategy, trade optimization, category management, tool creation, organizational development, and customer & market analytics. 

For detailed information and to register please visit,  Marketing & Sales Leaders Forum 2014.

Login To Gain Access To This Content
Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

2014 Distributor Award Winners Announced!

IFMA announced the winners of the 8th Annual Distributor Awards. The prestigious awards acknowledge distributor leadership and overall excellence within the foodservice industry. The winners will be celebrated at Presidents Conference on Nov. 2-5, 2014, co-hosted by IFMA and The International Foodservice Distributors Association (IFDA).

"This year's Distributor Award recipients are among the best in the business and we are proud to honor them." Click to read more. 

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Download the White Paper: Building Alternate Strategies in Distribution

John Koncki from CKE Restaurants Gets May's SMB Call Fired Up

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In May, John Koncki, Director of R&D at CKE Restaurants, joined the SMB community call, discussing how small and midsized businesses can work with the restaurant chain.

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.  

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Blueberry Business Group Series: Industry Awakenings

Debra Bachar, President of Blueberry Business Group, gives us insight on what we need to know about the new awakenings in the foodservice industry. The practice of monitoring returns on invested capital is alive and well inside manufacturer organizations, but attention is turning towards where, when and how money is flowing into and across the market. Read more about how money is flowing into and across the market.