Industry veterans on tap for COEX 2014

Posted by IFMA February 24, 2014

Tagged in Channel Partners COEX Foodservice Innovation Foodservice Leaders

Not only can you expect two all-star industry operator panels at COEX 2014, but also two industry all-stars to lead them. Lane Cardwell and Fred LeFranc are veterans of the brick and mortar restaurant business, so with decades of experience between them they are more than qualified to say they have walked a mile in the panelists' shoes. Find out which tough topics they'll address at COEX March 2-5 in Las Vegas.

As an executive officer at several chains including, P.F. Chang's, Boston Market and Brinker International, Cardwell brings an insight and understanding that will challenge not only his panelists, but the audience as well. 

LeFranc began his career in 1976 at the Hilton Hotels in Chicago. He later went on to hold a position at the legendary Pump Room operated by Richard Melman's Lettuce Entertain You Enterprises, Inc. It is here that LeFranc caught the creative bug that fueled his success. He too has held many executive officer positions at several foodservice organizations over the years. LeFranc will speak with CEOs from Slaters 50/50, The Habit Burger Grill, Coopers Hawk Winery, Xenia Hospitality Group and Scotty's Brewhouse, about how they are finding focus in today's ever evolving marketplace to drive consumer demand. 

Cardwell will challenge his panelists from Bar Louis, CiCi's Pizza, Denny's Restaurants, and Salsarita's to share how collaboration works within their organizations on menu changes, product improvements, and reacting to a rapidly changing and demanding guest.

Find out how they make the tough decisions and choose when you have to simply say "no". Expect passionate opinions, if not raised voices, as these two panels share their thoughts with agreement or otherwise. Definitely an advantage to having these two veterans at the forefront of two very dynamic and experienced panels. 

To be a part of the conversation, register for COEX, March 2-5 in Las Vegas.


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