The Consumer Planning Program (CPP) has expanded for 2014 adding a variety of new benefits which allow you to:
- Connect with others. CPP member companies receive one complimentary registration to Marketing & Sales Leaders Forum and another to a Foodservice Fundamentals.
- Expand your knowledge. Not only will you have access to cutting edge consumer research, you will also receive discounts on the previous year's data as well as other custom and syndicated research.
- Power your planning. IFMA's new Insights Library, which contains information on industry growth, channel nuances, segment decision makers and much more, is provided to all CPP members for their sales & marketing planning.
- Shape the future. Yes you can! Members provide input on which topics they would like to "dive deep" into and the micro insights they would like to receive.
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