VIDEO: Highlights from Marketing & Sales Leaders Forum 2013

Posted by IFMA August 29, 2013

Tagged in Foodservice Marketing Foodservice Sales Industry Events Marketing & Sales Leaders Forum

IFMA's second annual Marketing & Sales Leaders Forum connected foodservice marketing, sales, division management and insights professionals with renowned experts who addressed ways to improve internal and external collaboration to drive success - and much more. Hosted by PepsiCo Foodservice at Frito-Lay Worldwide Headquarters in Plano, Texas, Aug. 13-14, 2013, the conference was packed with insights and best practices for execution. Watch the highlights in this short video.

Marketing & Sales Leaders Forum 2014 will be held in summer 2014. Stay tuned for updates!

 

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Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Fresh, Local, Organic & Sustainable are What Health is all About

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Jack Li Comments on Value of 2014/2015 CPP Report to Manufacturers

Jack Li, managing director for Datassential, noted that IFMA's Consumer Planning Program (CPP) enables manufacturers a better means to understand consumer purchasing patterns in the foodservice industry. Watch Mr. Li as he talks about the 2014/2015 CPP Report and how it brings heightened data on what really drives consumer choice in foodservice.

Marketing & Sales Leaders Forum: Expert Lineup Announced

Expert lineup announced. If you are a marketing and sales professional interested in new collaboration methods, fresh data and insights and best practices, bring your team to the Marketing & Sales Leaders Forum!

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

Where Do You Fit on the Operator’s “Triangle?”

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Learnings From The 2013 Marketing & Sales Leaders Forum

IFMA's annual Marketing & Sales Leaders Forum connected foodservice marketing, sales, division management and insights professionals with renowned experts who addressed ways to improve internal and external collaboration to drive success - and much more. The event was hosted by PepsiCo Foodservice at Frito-Lay Worldwide Headquarters in Plano, Texas, the conference was packed with insights and best practices for execution. Check out the highlights in this informative presentation. 

6 Impending Changes in Foodservice

The foodservice industry is maturing and the industry struc­ture is changing. Consumers now hold more power. There is industry consoli­dation and significant increases in aggregated purchasing by operators. Distributor profitability will increasingly be tied to supply chain efficiency. How will manufacturers and industry partners need to evolve to profit in 2020? Read the Marketing & Sales Leaders Forum executive summary to find out.

2013 Distributor Award winners announced!

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Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

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