Executive Summary Series: Marketing & Sales Leaders Forum 2017

Posted by IFMA March 01, 2018

Tagged in Executive Summaries Marketing & Sales Leaders Forum

 MSLF 2017 Executive Summaries Graphic


Manufacturer’s Perspective on Meal Kit Partnership     

Nicole Sorensen, Brand Manager, Fresh Brands, Tyson Tastemakers Sarah Hickey, Director of Consumer Insights, Tyson Foods

Best Practices in Marketing & Sales Collaboration               

Peter Pickus, Advisory Leader at CEB (now Gartner)

Capitalizing on Chain delivery and Take-Out                       

Jack Li, Builder, Datassential

Reaching the Next Generation of Operators

Paul Barron, CEO, executive producer and editor-in-chief, Foodable Labs

 The GPO/Operator Relationship

Michael Dragone, Vice President of National Accounts, Navigator Purchasing Group Scott Shontz, National Director of Dining Services, Healthcare Services Group


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Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

IFMA Marketing & Sales Leaders Forum 2016 Executive Summaries Series

Legislative Impacts: How to Stay Ahead, a COEX Executive Summary

Alfredo Ortiz, Louis Basile, Joe Essa and Dawn Sweeney
discussed the legislative landscape, how it is affecting
the restaurant industry, and steps operators can take to
advocate for their interests at COEX 2017. Read the executive summary now!

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more.