Foodservice Industry Taking to Social Media to Exchange Ideas and Advice

Posted by IFMA October 20, 2015

Tagged in Associate Members Connect Manufacturer Members Small/Midsized Business Social Media

We’ve all heard the statistics on the growth of social media. With more than 74 percent of online adults using social networking sites, social media is a way of life for most Americans. There’s Facebook, Twitter, LinkedIn, Instagram and Snapchat - just to name a few - and you might be thinking these sites are just for fun. But if you take a look at the conversations taking place, you’ll find that social media can offer you a lot more. Using social media can be a useful tool to advance your career and support your company’s goals. 

IFMA has leveraged social media for years (the IFMA LinkedIn group launched in 2009 and now has nearly 7,000 members). Social media enables us and our community of members to engage in real-time - no matter what time zone you’re in. 

As an IFMA member, social media provides access to a community of peers and potential business partners with the click of a mouse or the tap of a smartphone. Foodservice professionals are leveraging IFMA’s LinkedIn channels to have candid conversations about important issues to our community and the industry as a whole. In case you missed it, here are some of the valuable conversations taking place on IFMA’s social networking sites. 

Twitter

Over the past few months, IFMA has used Twitter to get industry professionals talking about hot topics like networking and consumer dining behavior. During 1-hour Tweet Chats, organized discussions carried out on Twitter, foodservice professionals have used the hashtag #IFMAchat to exchange ideas and share advice. 

In a recent #IFMAchat Tweet Chat, @Datassential had this to say on the importance of networking, “Foodservice is a tough nut to crack into. Networking gives you that foot in the door you didn’t have previously.” 

When asked how to initiate conversations with someone you don’t know, @1WorldSync gave sound advice. “A compelling industry event is always a good place to start! Common ground always helps to get a conversation moving.” 

What can operators do to increase customer loyalty? @CarrieHoltkamp said, “Loyal customers know what they’re going to order before they return. Keep the faves but keep it fresh.” 

Image 1Social Media Article

@BuzzAboutFood told the group, “customer service continues to be relevant! Recognition and engagement provides a sense of belonging.” 

Facebook

Foodservice professionals are also taking to IFMA’s recently launched Facebook page to gain insights about the industry. A Facebook fan favorite is Throwback Thursday (#TBT) when we share photos of past IFMA events and milestones in foodservice. 

Image 2.Social Media Article

 LinkedIn

The massive membership of IFMA’s LinkedIn group makes it an excellent place to share ideas and seek advice. With one third of online adults using LinkedIn, it’s one of the most important networking tools you can have in your professional toolbox. Don’t forget that social networking is an excellent avenue to follow up with the new connections you make at Presidents Conference, COEX, Operator/Manufacturer Collaboration Model Training or other events. 

Get Started Today

There has never been a greater opportunity for you to build relationships with fellow IFMA members and others throughout the industry online. Make sure you’re where they are when the conversations are taking place. 

Connect with IFMA’s social media channels:

Facebook

LinkedIn Group

LinkedIn Company

Twitter

YouTube 

Login To Gain Access To This Content

WEBINAR: Driving Sales through Social Media

Gini Dietrich, founder and CEO of Arment Dietrich, recently met with the Small/Midsized Business community and discussed how to use social media to drive sales. Watch the webinar to learn five steps that can help you get started.

August 2015 Washington Insights Update

Congress has been adjourned this month for the annual August recess. Most members, and many staff, have been away from Washington. Seemingly little negotiation has occurred on big-ticket items which members must address once they return. Perhaps the most looming item is appropriations, which must be addressed before September 30 to prevent a government shutdown. September is expected to be a busy month on Capitol Hill – in addition to appropriations, Congress must vote on the Iran nuclear agreement, transportation funding, and child nutrition reauthorization.

Washington Insights Update

This month, Congress is focused on clearing its agenda prior to the month-long August recess. Both the House of Representatives and the Senate continue to hold appropriations hearings, attempting progress towards passage of legislation to fund the government past September 30. In addition, Congress is attempting to address funding for transportation programs which expires at the end of July, as well as moving legislation to address the drought in the Western United States, particularly California.

Menu Labeling Guidance for Small Entities

The FDA recently released a menu labeling Small Entity Compliance Guide. The guidance provides answers to what may be burning questions from operators considered small entities - which means they are "independently owned and operated and not dominant in its field of operation." 

October Update on Key Topics and Priority Issues

During the October 22nd Washington Insights Committee meeting, the following topics and issues were discussed.

September Update on Key Topics and Priority Issues

During the September 24th Washington Insights Committee meeting, the following topics and issues were discussed.

June Update on Key Topics and Priority Issues

During the June 18th Washington Insights Committee meeting, the following topics and issues were discussed.

August Update on Key Topics and Priority Issues

During the August 20th Washington Insights Committee meeting, the following topics and issues were discussed.

Webinar: Sysco's Bill Day: Update & Perspectives

Join the IFMA community as Bill Day, Vice President at Sysco, provides a status update on Category Management.

Do You Have WIIFW Partnerships With Your Suppliers?

Kate Vitasek shared the Vested® model, of deep collaboration, developed at the University of Tennessee during Presidents Conference 2013. Vested is a mindset of focusing on what's in it for "we" instead of what's in it for me; is a methodology and rules; and is a movement where companies play a different game by adopting new habits and business models.