Foodservice Fundamentals – Capturing the Consumer’s Food Dollar – Not Just for Newbies!

Posted by IFMA February 25, 2014

Tagged in Associate Members Foodservice Fundamentals Industry Research Manufacturer Members

You may know Foodservice Fundamentals is a one-day, consolidated training on the foodservice industry. And you probably think that only people new (or returning) to foodservice attend. But as the industry strives for a greater share of the consumer's food dollar, we need better insight on how to work with our operator customers to drive consumers to foodservice.  The new Foodservice Fundamentals provides this through operator-focused, consumer-centric content that anyone working in foodservice needs to understand to succeed.

Still skeptical?  Let's see if you can answer the following questions*.

Q1. Name three of the 28 occasions that drive consumers to foodservice?

Q2. What occasion is most common for Limited Service Restaurants?

Q3. What are "eater types"?

Q4. What age group visits Full Service Restaurants most frequently? 

*Log in to see the answers!

 

 

Login To Gain Access To This Content
Jun 12

Navy Foodservice Ashore Solutions Conference

This conference is for all on-shore military personnel, affiliates and foodservice professionals including 100+ military, Department of Defense (DOD) and 50 food manufacturers. The event makes up an eclectic group of industry personnel. 

Foodservice Spending Is Up but Visits Are Flat As Consumers Continue To Eat More Meals At Home

Foodservice spending, which was up 3 percent in the year ending April 2015, did not equate to foodservice visits, which were flat in the period, according to The NPD Group, a leading global information company. The foodservice industry remains challenged to get people out of their homes to eat versus eating in home.  Four out of five meals are prepared and consumed at home and in home meals have been on the rise for several years, reports NPD’s ongoing food consumption market research.

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

Blueberry Business Group Series: Industry Awakenings

Debra Bachar, President of Blueberry Business Group, gives us insight on what we need to know about the new awakenings in the foodservice industry. The practice of monitoring returns on invested capital is alive and well inside manufacturer organizations, but attention is turning towards where, when and how money is flowing into and across the market. Read more about how money is flowing into and across the market. 

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

August: Welcome IFMA’s newest members!

Each month we highlight the newest companies that make up IFMA's diverse membership community. This month, get the scoop on Integrated Access, Mondelez International, Restaurant Sciences and Tate & Lyle.

Video: Sponsors shine at COEX 2013

COEX 2013 brought together 400 foodservice leaders from the chain operator and IFMA Member community for a dynamic, high-energy event. Watch a highlight video, featuring the sponsors who made it all possible.

Video: Sponsors shine at COEX 2013

COEX 2013 brought together 400 foodservice leaders from the chain operator and IFMA Member community for a dynamic, high-energy event. Watch a highlight video, featuring the sponsors who made it all possible.

5 Benefits of Joining an IFMA Committee

The International Foodservice Manufacturers Association (IFMA) provides so many ways to connect, share and learn with foodservice industry professionals that you may be wondering where to focus your energy to optimize your membership. The key is to find something you’re passionate about so you’ll get as much out of your participation as you put into it. 

One of the most rewarding ways to volunteer your time and brainpower is by joining an IFMA committee. 

Breakfast Isn't Just for Breakfast Anymore

Consumers are blurring mealpart lines and traditional meal items. According to IFMA's latest Consumer Planning Program (CPP) research, 56% of consumers have eaten a breakfast item for lunch or dinner at home, and more than a third (36%) have done this away from home. 

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before.