Expert lineup at 2013 Marketing & Sales Leaders Forum

Posted by IFMA June 12, 2013

Tagged in Category Management Discover Foodservice Best Practices Foodservice Events Marketing & Sales Leaders Forum

At the Marketing & Sales Leaders Forum, Aug. 13-14, 2013 at Frito-Lay Worldwide Headquarters, numerous experts discussed and taught about a variety of topics, all created to give sales and marketing professionals the insight needed to collaborate more effectively with trading partners, customers and equally important, each other. 

Expert Presenters

Vince Crew

Vince Crew, Founder, REACH Development Services

Learn the secrets to sales and marketing no-silos leadership and improved collaboration in four simple steps. With 20 years of sales, marketing, management and executive leadership experience, Crew is a trusted resource to executives around the U.S. He will deliver a powerful program that focuses on the dynamics and realities of fostering better working relationships between marketing and sales teams.

Jeff Pawlak -compressedJoe Pawlak, Vice President, Technomic

Pawlak is responsible for directing and conducting consulting and research assignments for manufacturers and associations in the food industry, giving him a well-rounded understanding of what matters to you most. Pawlak and the Technomic team will deliver an update on the state of the foodservice industry, including key industry developments and trends, insights into the current and future status and implications for suppliers. Plus, you'll get the all-new Technomic Data Digest.

Jack LiheadshotJack Li, Managing Director, Datassential

An industry authority, Li has led hundreds of research studies for foodservice manufacturers and distributors across a broad array of topics. He will unveil fascinating new consumer and culinary research including: consumer dining occasions; away from home vs. at home motivations; the latest food trends; and an impending critical industry shift.

Bill HaleBill Hale, Founder, The Hale Group

Hale has an extensive history of providing strategic counsel to various participants in the food system. He will deliver an updated "Foodservice 2020" outlook, a snapshot of how globalization, supply chain changes and increased contracted business are affecting our industry. The U.S. Foods panel, moderated by Hale, is a must-attend session.

Dave De WaltDave DeWalt, President, Franklin Foodservice Solutions

Years of experience serving food industry clients on a variety of strategic, marketing and distribution-related projects has made DeWalt adept in the area of broker consolidation. He will shed light on the latest research that uncovers how the changing broker landscape affects the manufacturer community. Whether you are direct, broker or hybrid, gain insights into how to best optimize your sales force.

Eric GiandeloneEric Giandelone
, Senior Consultant, Mintel

We know the power of numbers, but how do you take dry data and tell a story? Giandelone will show you how to analyze data with examples of successful - and some not so successful - product launches. Along with specific examples, we'll take a step back to look at the bigger picture and to how to set out on the right path by identifying a trend vs. a fad.

Laura PattersonLaura Patterson, President & Founder, VisionEdge Marketing

Want to prove and improve the value of your marketing? For 20+ years, Patterson has helped CEOs and marketing executives do just that. She was an early advocate of using marketing data, processes, automation, metrics and dashboards to link marketing initiatives and investments to business outcomes. Her session will demonstrate how to leverage customer-centricity and metrics to create an outcome based marketing plan to improve your effectiveness.

SCHROEDER-jeff 1v3Jeff Schroeder, Partner, The Partnering Group

Category management has become of key interest in foodservice due to intense competition and shrinking margins. Schroeder will provide a foundational understanding of this essential business practice and how foodservice can leverage category leadership through analytics, standards and increased collaboration with trading partners. Schroeder's wealth of experience in developing best practices in category management gives him keen insight you don't want to miss.

Nick Toman2Nick Toman, Practice Manager/Senior Director, CEB

Toman has conducted numerous research studies in the space of customer service and sales effectiveness for business leaders and management teams around the world. Customers no longer need salespeople like they once did. In his session, learn how the best suppliers are "unteaching" customers to create greater value and differentiate themselves in this era of the informed customer.

Login To Gain Access To This Content
Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

IFMA & The Partnering Group to Create Industry Standard in Foodservice Category Management

IFMA is sponsoring the industry's first inclusive foodservice category management best practices initiative. The intent of the initiative is to provide the collaborative environment required to deliver a healthy and growing consumer advantage in the foodservice marketplace. Find out more about this groundbreaking initiative.

Secrets to Collaboration in Foodservice

Vince Crew, founder of REACH Development Services discusses the value that marketing and sales collaboration brings to a company, previewing his keynote presentation at the Marketing & Sales Forum Aug. 13-14 at Frito-Lay Worldwide Headquarters.  

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Taming the Wild, Wild West-Part 2-Sell-side Case Study

Not all fresh commodities are treated the same when it comes to price stability. Some less traded items (like fruits, vegetables and seafood) can have price swings that move 500 percent or more over a 24-48 hour period. This can create havoc for sellers whose customers depend on them to bring quality products at predictable prices. This article shares how one fresh food seller is taming the wild, wild west of fresh food market volatility through web-based analytic software. 

Transforming the Foodservice Industry with Insights-Driven Decision Making

Insights-Driven Decision Making is paramount to overcoming a key challenge foodservice manufacturers face when they do not know how markets are trending, where their products are being used, and how their competitors are reacting. This is also a key area of focus for SupplyTrack, a revolutionary new product offered by The NPD Group, which helps bring big value to companies and the industry when combined with Foodservice Full Plate™ Category Management best practices

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.  

Does Your Distribution Strategy Include Cash & Carry?

What should members consider when creating a distribution strategy?  What role could Cash & Carry play?  This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy."  Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.

Marketing & Sales Leaders Forum: Expert Lineup Announced

Expert lineup announced. If you are a marketing and sales professional interested in new collaboration methods, fresh data and insights and best practices, bring your team to the Marketing & Sales Leaders Forum!

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices.