At the Marketing & Sales Leaders Forum, Aug. 13-14, 2013 at Frito-Lay Worldwide Headquarters, numerous experts discussed and taught about a variety of topics, all created to give sales and marketing professionals the insight needed to collaborate more effectively with trading partners, customers and equally important, each other.
Vince Crew, Founder, REACH Development
Learn the secrets to sales and marketing no-silos leadership and improved collaboration in four simple steps. With 20 years of sales, marketing, management and executive leadership experience, Crew is a trusted resource to executives around the U.S. He will deliver a powerful program that focuses on the dynamics and realities of fostering better working relationships between marketing and sales teams.
Pawlak is responsible for directing
and conducting consulting and research assignments for
manufacturers and associations in the food industry, giving him a
well-rounded understanding of what matters to you most. Pawlak and
the Technomic team will deliver an update on the state of the
foodservice industry, including key industry developments and
trends, insights into the current and future status and
implications for suppliers. Plus, you'll get the all-new Technomic
Jack Li, Managing Director, Datassential
An industry authority, Li has led hundreds of research studies for foodservice manufacturers and distributors across a broad array of topics. He will unveil fascinating new consumer and culinary research including: consumer dining occasions; away from home vs. at home motivations; the latest food trends; and an impending critical industry shift.
Hale has an extensive history of providing strategic counsel to
various participants in the food system. He will deliver an updated
"Foodservice 2020" outlook, a snapshot of how globalization, supply
chain changes and increased contracted business are affecting our
industry. The U.S. Foods panel, moderated by Hale, is a must-attend
Dave DeWalt, President, Franklin Foodservice Solutions
Years of experience serving food industry clients on a variety of strategic, marketing and distribution-related projects has made DeWalt adept in the area of broker consolidation. He will shed light on the latest research that uncovers how the changing broker landscape affects the manufacturer community. Whether you are direct, broker or hybrid, gain insights into how to best optimize your sales force.
We know the power of numbers, but how do you take dry data and tell a story? Giandelone will show you how to analyze data with examples of successful - and some not so successful - product launches. Along with specific examples, we'll take a step back to look at the bigger picture and to how to set out on the right path by identifying a trend vs. a fad.
Want to prove and improve the value of
your marketing? For 20+ years, Patterson has helped CEOs and
marketing executives do just that. She was an early advocate of
using marketing data, processes, automation, metrics and dashboards
to link marketing initiatives and investments to business outcomes.
Her session will demonstrate how to leverage customer-centricity
and metrics to create an outcome based marketing plan to improve
Jeff Schroeder, Partner, The Partnering Group
Category management has become of key interest in foodservice due to intense competition and shrinking margins. Schroeder will provide a foundational understanding of this essential business practice and how foodservice can leverage category leadership through analytics, standards and increased collaboration with trading partners. Schroeder's wealth of experience in developing best practices in category management gives him keen insight you don't want to miss.
Toman has conducted numerous research studies in the space of customer service and sales effectiveness for business leaders and management teams around the world. Customers no longer need salespeople like they once did. In his session, learn how the best suppliers are "unteaching" customers to create greater value and differentiate themselves in this era of the informed customer.