Employer of Choice: Attracting & Retaining Millennials in the Digital Age

Posted by Laura Everly, IFMA January 04, 2017

Tagged in COEX Connectivity Insights Performance Benchmarking

How could your brand benefit from a fresh perspective on customer and employee loyalty in the digital age? As companies fight to attract and retain young talent, it is imperative to understand what motivates them and how brands can react.

At the IFMA Chain Operators EXchange (COEX), Chris Malone, Managing Partner at Fidelum Partners, will explore unique and exclusive research on the management of millennials from a labor and engagement standpoint with true insights from the front line.  As part of this session, Fidelum Partners will conduct an online engagement survey of select operators prior to the conference and share these findings with conference attendees.

Having evaluated over 45 companies across 10 separate studies, Chris will share compelling insights and stories of fanatical loyalty to companies such as Panera Bread, Hershey’s, Starbucks, Domino’s, Zappos, Amazon and more, showing how these brands manage to achieve success and sustain it, by forging warm and competent relationships with employees and customers.

The powerful two-day conference will highlight key topics focused on the changing operator landscape including industry disruptors, legislative impacts, the world of digital and technology, menu trends, delivery solutions, global supply & demand, and much more.

COEX 2017 will also feature an expanded, interactive breakout series allowing you to craft your own agenda and dive deeper into relative, key functional areas including culinary, marketing, supply chain, insights and leadership. View Agenda.

Additionally, executives from leading chains such as Taco Bell, SUBWAY and Buffalo Wild Wings will provide key industry learnings along with industry thought leaders such as Accenture, Datassential, the National Restaurant Association, and The Center for Generational Kinetics.

Join the rest of the industry – including the more than 40 high-profile operators on the planning committee – in Las Vegas March 5-7 for a program you won’t want to miss! Whether during organized one-on-one meetings, entertaining events or roundtable discussions, COEX is a one-of-a-kind networking opportunity and business building event for foodservice leaders.

For more information about COEX, please contact Laura Everly – Director, Center of Connectivity [Laura@ifmaworld.com] or search IFMA WORLD to download the mobile app in the app store.

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