Employer of Choice: Attracting & Retaining Millennials in the Digital Age

Posted by Laura Everly, IFMA January 04, 2017

Tagged in COEX Connectivity Insights Performance Benchmarking

How could your brand benefit from a fresh perspective on customer and employee loyalty in the digital age? As companies fight to attract and retain young talent, it is imperative to understand what motivates them and how brands can react.

At the IFMA Chain Operators EXchange (COEX), Chris Malone, Managing Partner at Fidelum Partners, will explore unique and exclusive research on the management of millennials from a labor and engagement standpoint with true insights from the front line.  As part of this session, Fidelum Partners will conduct an online engagement survey of select operators prior to the conference and share these findings with conference attendees.

Having evaluated over 45 companies across 10 separate studies, Chris will share compelling insights and stories of fanatical loyalty to companies such as Panera Bread, Hershey’s, Starbucks, Domino’s, Zappos, Amazon and more, showing how these brands manage to achieve success and sustain it, by forging warm and competent relationships with employees and customers.

The powerful two-day conference will highlight key topics focused on the changing operator landscape including industry disruptors, legislative impacts, the world of digital and technology, menu trends, delivery solutions, global supply & demand, and much more.

COEX 2017 will also feature an expanded, interactive breakout series allowing you to craft your own agenda and dive deeper into relative, key functional areas including culinary, marketing, supply chain, insights and leadership. View Agenda.

Additionally, executives from leading chains such as Taco Bell, SUBWAY and Buffalo Wild Wings will provide key industry learnings along with industry thought leaders such as Accenture, Datassential, the National Restaurant Association, and The Center for Generational Kinetics.

Join the rest of the industry – including the more than 40 high-profile operators on the planning committee – in Las Vegas March 5-7 for a program you won’t want to miss! Whether during organized one-on-one meetings, entertaining events or roundtable discussions, COEX is a one-of-a-kind networking opportunity and business building event for foodservice leaders.

For more information about COEX, please contact Laura Everly – Director, Center of Connectivity [Laura@ifmaworld.com] or search IFMA WORLD to download the mobile app in the app store.

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Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Key Themes in Effective Foodservice Operator / Manufacturer Collaboration

Effective collaboration in the foodservice industry takes close communication that focuses on keeping partners abreast of the information they need. It takes understanding, to see the business needs and incentives of all parties. And it requires trust, a belief that the other party will make good on its promises. At IFMA COEX 2015, three panels focused on the importance of collaboration between operators and foodservice manufacturers: Collaboration in Culinary, Collaboration in Marketing and Collaboration in Supply Chain/Operations.

COEX Executive Summary: The DNA of a Limited-Time Offer

Ira Blumenthal discussed why restaurants use LTOs. He
then moderated a panel discussion on LTOs with Jack Li,
John Dillon and Dominic Losacco at COEX 2017. Read the executive summary now!

CPP Webinar Series: Free-Form, Ingredient Details & Ingredient Evolution

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CPP Webinar Series: Grocerants, C-Stores & 3rd Party Delivery

This is the third in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This third webinar focused on Grocerants, C-Stores and 3rd Party Delivery.

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Restaurant dining guests are “activity rich” and “time poor.”  They lead busy, frenetic, fast-paced, complex lives.  They’re stretched, they’re stressed, they’re tired and they don’t want to put any more effort into making a decision about what they want to eat any more than they have to. Enter the solution...

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Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Foodservice at Home is Just Beginning to Reach its Potential--Really

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2015-2016 IFMA Foodservice Insights Library

Foodservice Spending Is Up but Visits Are Flat As Consumers Continue To Eat More Meals At Home

Foodservice spending, which was up 3 percent in the year ending April 2015, did not equate to foodservice visits, which were flat in the period, according to The NPD Group, a leading global information company. The foodservice industry remains challenged to get people out of their homes to eat versus eating in home.  Four out of five meals are prepared and consumed at home and in home meals have been on the rise for several years, reports NPD’s ongoing food consumption market research.