Don Fox on 7 Steps to Building a High Performing Brand at COEX

Posted by IFMA December 12, 2013

Tagged in COEX Discover Foodservice Operators Gold & Silver Plate Manufacturer Members

Drawing on 40 years of experience as both servant and leader, Don Fox will offer insights on developing and leading a high performance organization as a keynote speaker at Chain Operators Exchange (COEX) 2014. As the CEO of Firehouse of America, LLC, he has been a catalyst for growth, leading the brand from 65 restaurants in 2003, to well over 700 restaurants today. During his presentation, he will inspire you to unlock the potential of your team and establish a culture of excellence that will make you  - and your brand - the best at what you do. 

Don, the 2013 IFMA Silver Plate winner in the Chain Limited Service category, will enlighten the audience on the importance of defining your culture. You may know great culture when you see it, but you can't teach what you can't define! Starting with the importance of defining your mission statement and an expression of your brand's core values, he will then delve into the "meat and potatoes" of what the franchisor and franchisee must do in their respective roles to ensure the success of the brand. And finally, he will share his point of view on what the leaders of brands should do to inspire their team to the highest levels of performance.

You can hear all of Don's 7 steps to building a high performing brand at COEX 2014.


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