With the constantly changing foodservice landscape, fully understanding the consumer food journey and its trends has never been more critical to the success of both the manufacturers and operators. The IFMA Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset.
IFMA has just released its eagerly anticipated annual consumer study, reporting results from two survey waves highlighting feedback from nearly 10,000 consumers. Additionally, for the first time, the 2016 CPP report includes exclusive operator findings on five key topics:
- The Role of Fresh
- Costs & Pricing
- Ingredients Details
- 3rd Party Delivery
The complete report is now available for participating members. Content includes in-depth consumer insights on:
IFMA members interested in joining the 2017 Consumer Planning Program today will become part of the steering committee to help drive the survey study topics for this year and also have the opportunity to purchase the 2016 report at a discounted rate. To read more about how to purchase this report and join the Consumer Planning Program, click here or contact Mike Schwartz, Vice President, Member Value.