Latest Consumer Trends Report Answers All Five “W” Questions

Posted by IFMA February 22, 2017

Tagged in Consumer Behavior Consumer Planning Program consumer research

With the constantly changing foodservice landscape, fully understanding the consumer food journey and its trends has never been more critical to the success of both the manufacturers and operators. The IFMA Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset.

IFMA has just released its eagerly anticipated annual consumer study, reporting results from two survey waves highlighting feedback from nearly 10,000 consumers. Additionally, for the first time, the 2016 CPP report includes exclusive operator findings on five key topics:

  • The Role of Fresh
  • Costs & Pricing
  • Sustainability
  • Ingredients Details
  • 3rd Party Delivery

The complete report is now available for participating members.  Content includes in-depth consumer insights on:

  • Eater Types
  • Occasions
  • Eating & Drinking Behavior
  • LTO Demand
  • Grocerants
  • C-Stores
  • Free-From
  • Fresh Perceptions  
  • Ingredient Evaluation
  • Breakfast
  • Alternative Proteins
  • Foodservice Regulations

IFMA members interested in joining the 2017 Consumer Planning Program today will become part of the steering committee to help drive the survey study topics for this year and also have the opportunity to purchase the 2016 report at a discounted rate. To read more about how to purchase this report and join the Consumer Planning Program, click here or contact Mike Schwartz, Vice President, Member Value.

 

 

Login To Gain Access To This Content
Oct 12

Strategic Issues Series: Back To School

Back To School: A deep dive into the current K-12 segment and how the manufacturers are sure to get the passing grade. 

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.

IFMA & Foodable TV’s NRA Show Media Stage Drove Industry Insights

IFMA’s partnership with Foodable Network—a foodservice based media organization that is focused on editorial video content—was launched at this year’s NRA Show with an on-floor media stage. More than 20 interviews highlighting key industry hot topics were addressed including several that were live-streamed.

Foodservice at Home is Just Beginning to Reach its Potential--Really

Although it may seem as if the market is saturated with options, it is only just beginning to reach its potential. Consumers crave convenience, affordability, and they increasingly value the luxury of enjoying a restaurant-quality meal in their home. IFMA and Datassential examine the growth and potential of foodservice at home.

Discover ways to combat "Combo Meal" trend's sharp decline

Lunch and dinner combo meals purchases have been on the decline since 2007. This negative trend has resulted in average order size declines cutting into profit margins. NPD's latest report will give you the insight into what exactly is driving consumers away from combo meals and how it can be reversed.

CPP Webinar Series: Free-Form, Ingredient Details & Ingredient Evolution

This is the fourth in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This fourth webinar focused on Free-From, Ingredient Details & Ingredient Evolution.

CPP Webinar Series: Grocerants, C-Stores & 3rd Party Delivery

This is the third in a series of webinars for 2016 CPP members. The webinar series, hosted by IFMA and Datassential, will cover all topics from the 2016 CPP report, including deep dives and micro reports. This third webinar focused on Grocerants, C-Stores and 3rd Party Delivery.

Webinar: IFMA's 2017 Foodservice Landscape Update

Join IFMA, Datassential and The NPD Group as we provide an overview of the newly released, bi-annually updated Foodservice Landscape – a valuable and complimentary member resource featuring operator unit counts, behavioral patterns and growth projections. Understand what has changed within specific foodservice segments in the past 6 months.

The DNA of a Limited Time Offer: What makes them "stick"?

Restaurant dining guests are “activity rich” and “time poor.”  They lead busy, frenetic, fast-paced, complex lives.  They’re stretched, they’re stressed, they’re tired and they don’t want to put any more effort into making a decision about what they want to eat any more than they have to. Enter the solution...

Fresh, Local, Organic & Sustainable are What Health is all About

We are way past just fat and calories. People today associate health with items they feel good about consuming - fresh, local, natural, organic and sustainable - under a larger healthy halo. IFMA's Consumer Planning Program 2014 Report uncovers the shift in health drivers for today's consumers.

Jack Li Comments on Value of 2014/2015 CPP Report to Manufacturers

Jack Li, managing director for Datassential, noted that IFMA's Consumer Planning Program (CPP) enables manufacturers a better means to understand consumer purchasing patterns in the foodservice industry. Watch Mr. Li as he talks about the 2014/2015 CPP Report and how it brings heightened data on what really drives consumer choice in foodservice.

CPP Report Reveals Eating Behavior Data from nearly 12,000 Consumers

Released this week, the new 2014/2015 Consumer Planning Program (CPP) Report outlines a series of eating behavior data sets garnered from nearly 12,000 consumers. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry. It also enables foodservice marketers to transform insights into actionable strategies that cause increased sales.