Consumer Planning Program Writes the Recipe for LTO Success

Posted by IFMA August 30, 2017

Tagged in Consumer Planning Program LTOs

The pumpkin spice latte, the McRib, the $5 foot-long. Some limited-time offers (LTOs) are memorable affairs, where customer loyalty elevates them to full-time offerings or an eagerly anticipated annual craze. 

Although there have been plenty of surprise success stories, IFMA and Datassential, a Chicago-based foodservice researcher, joined forces to discover what makes for a successful (and mouthwatering) LTO. 

Through IFMA’s Consumer Planning Program (CPP), 2,500 consumers were surveyed about their eating habits, their last LTO eating occasion, what they want from special offers and what they would like to see more of. Click here to read the full article from Prepared Foods. 

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This Consumer Makes Up 29% of the U.S. Population and Dines Out Most

Since today’s food consumer has drastically transformed, the Consumer Planning Program (CPP) Committee was formed to address the growing needs of the industry with Richer, Smarter, Bigger Consumer Data – All in One Smart Spend Package. Do you want the opportunity to delve deeper into the consumer mindset and drive the focus of future studies? Read more. 

Want to Better Understand Consumer Behavior and Dining Motivations?

Released this week, the new 2015/2016 Consumer Planning Program (CPP) Report uncovers eating behavior data from nearly 12,000 consumers across 17 critical topical areas. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry.

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New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.

About IFMA's Consumer Planning Program

The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.

CPP is managed by IFMA manufacturer members who are part of the Consumer Planning Program Committee. These professionals have made financial contributions to support Consumer Planning Program initiatives. The 2016/2017 report, delivered in February 2017, is now available for purchase. 

Why Should You be a Member of IFMA's Consumer Planning Program?

Want access to consumer insights and trends throughout the year? IFMA's Consumer Planning Program (CPP) offers manufacturer members the opportunity to steer the direction of shared research in addition to view exclusive consumer trend presentations such as like the clip of the Trendtastic webinar shown here.