Communicate Your Product & Brand Message Directly to Operators

Posted by IFMA May 10, 2017

Tagged in Marketing Operators Videos

Reaching operators direct with your company’s product and brand messaging today has become challenging. There are multiple barriers preventing this crucial communication. Print and digital ads are still part of the mix but they don’t deliver that important emotional connection to your brand.


To help our manufacturer members overcome this hurdle, IFMA has partnered with Foodable Network, a foodservice based media organization that is focused on integrated editorial video—delivering content, education and insights directly to chefs, independent operators and emerging chains. Not 60-second commercials on your product (in fact when you go to their site, you won’t see any ads), but videos focused on industry hot topics or trends which integrates your product and company message into the story. Today, people are gravitating towards editorial focused videos with specific content, especially this operator audience.

Another unique element of Foodable’s business model is their 6MM yearly audience reach. Foodable has spent the last nine years working on their targeted distribution method, which falls into three categories: web, social media indexing and what they call “On Demand” (Netflix, Amazon, iTunes, SlingTV, Apple TV, etc.). They are matching this operators’ audience consumption occasion needs—any time of day that operators want to search for food ideas and updates on current trends—via smart phones, tablets, computers, sharing, etc. Targeted content available when they want, where they want.

Because of this integrated editorial approach, manufactures have the opportunity to be seen as a foodservice thought leaders, which elevates your brand, and engages your target audience. Click here to see an example of Foodable’s editorial video.

Come to booth 8816 in the Lakeside Center at McCormick Place during the 2017 NRA Show to experience first-hand the Foodable and IFMA NRA Media Stage, 20+ video interviews and discover the multiple editorial and video opportunities available to manufacturers. 

For more information on this opportunity, please contact Anthony DePaolo at or 312-504-9885.


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