Collaboration Techniques for Menu Changes, Product Improvements and Reacting to Today’s Demanding Guests

Posted by IFMA November 14, 2014

Tagged in COEX Connect Foodservice Leaders Foodservice Operators Industry Research

No activity is more mission critical for restaurant operators than menu development. Poor attempts at menu development won't always mean the demise of a concept, and successful menus won't ensure business success, but the quality of menu development definitely affects a restaurant's success. 

Menu development processes are highly brand particular, with differing approaches to customer feedback, social media, LTOs and rolling out new menu items. But constant menu innovation is an imperative for all operators.

Menu development is complicated. Menu changes might reflect diverse goals related to quality, ingredient cost, preparation complexity, marketing strategy, guest feedback and/or brand. Changes require umerous considerations related to execution and brand. Processes differ from chain to chain, as does who is driving them and participating.

Login to view Collaboration Techniques for Menu Changes, Product Improvements and Reacting to Today's Demanding Guests. Stay tuned for more COEX Executive Summaries. This summary and all others in the series are exclusively available to IFMA members. Contact  ifma@ifmaworld.com to discover more benefits of being an IFMA member.

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Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Making Sense Out of the Complexities of Foodservice

Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.

 

Doug Brooks on making tough choices in foodservice

A 48-year industry veteran, who spent the last nine at the helm of Brinker International, Doug Brooks knows a thing or two about finding focus in foodservice and will share his experiences at Chain Operators EXchange (COEX) 2014.

Wally Doolin to Moderate Panel at Presidents Conference, Top Operators to Offer Reactions to Conference Insights

Occasions that drive consumer choice, retaining quality employees and capital investment are areas of focus to the benefit of the foodservice industry. These insights, and others, are the subject of a recent article penned by TDn2K Chairman and Founder Wally Doolin. He will be addressing similar issues as moderator of the Closing Keynote Panel at Presidents Conference, which features executives from top operator brands and their reactions to insights conveyed during the conference. 

FOCUS Brands CEO Drives Success through Consumer Experiences Aligned with Operator Brands

One of the foodservice industry's most dynamic executive leaders today is Steve DeSutter, who joined FOCUS Brands, Inc. as their president and CEO in March. Mr. DeSutter will be delivering the opening keynote address at Presidents Conference this November, which is the place where foodservice leaders come to address critical issues affecting our industry. His presentation will address how consumer experiences with operator brands are a key area of focus that leads to success. 

Operators on Driving Supply Chain Efficiency

The foodservice supply chain matured over the past decade, with increased use of technology, more data, and improved collaboration. We asked operators to weigh in on how this has effected them.

“It’s not personal, it’s just business.”

It's a phrase you hear often in business dealings. Yet in today's rapidly evolving world, this mindset leads to rigid, us vs. them relationships that can't withstand a market that demands constant change and adaptation. At Presidents Conference 2013, Kate Vitasek, author of the book series Vested, took the audience deep into collaborative relationships to help them understand which types are appropriate for which relationship.

John Koncki from CKE Restaurants Gets May's SMB Call Fired Up

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In May, John Koncki, Director of R&D at CKE Restaurants, joined the SMB community call, discussing how small and midsized businesses can work with the restaurant chain.

John Koncki from CKE Restaurants to Join May's SMB Call

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. John Koncki, Director of R&D at CKE Restaurants, will be joining the SMB community call and discussing how small and midsized businesses can work with the restaurant chain.

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.