No activity is more mission critical for restaurant operators than menu development. Poor attempts at menu development won't always mean the demise of a concept, and successful menus won't ensure business success, but the quality of menu development definitely affects a restaurant's success.
Menu development processes are highly brand particular, with differing approaches to customer feedback, social media, LTOs and rolling out new menu items. But constant menu innovation is an imperative for all operators.
Menu development is complicated. Menu changes might reflect diverse goals related to quality, ingredient cost, preparation complexity, marketing strategy, guest feedback and/or brand. Changes require umerous considerations related to execution and brand. Processes differ from chain to chain, as does who is driving them and participating.
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