Driving Consumer Demand

Posted by IFMA January 15, 2015

Tagged in COEX Consumer Planning Foodservice Leaders Foodservice Operators Industry Research

The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.

At COEX 2014, panelists from four fast-expanding chains illustrated,  there is tremendous potential for and reward from innovation.   All four entrepreneurs have tapped niches of consumer  demand to build distinctive, well-loved brands that   attract a loyal customer following. And all have prioritized   people, fostering enduring connections in unique ways.

A Few Key Takeaways

  • This is a challenging time in the restaurant business, but a rewarding one for innovators. 
  • The panelists have all built distinctive brands and thriving businesses while prioritizing people-both employees and guests.

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